Joico Color Balance Purple Shampoo for Cool Blonde & Gray — 10.1 fl oz, UV Protection & Rosehip Oil

Joico Color Balance Purple Shampoo is a salon-grade violet shampoo that instantly neutralizes yellow and brassy tones to keep cool blondes and grays looking fresh and vibrant.

If your lightened or gray hair is drifting toward warm, unwanted tones, this pigmented cleansing formula restores cooler, crisper color while protecting strands from everyday stressors. Formulated for color-treated hair, it uses violet pigments to counteract brassiness, plus a blend of antioxidants, UV absorbers, and Joico’s SmartRelease technology to help maintain color and strengthen hair over repeated washes.

How quickly does it remove yellow or brassy tones?

Violet pigments in the shampoo begin neutralizing warm tones on contact, producing visible toning after a single use; results depend on hair porosity and how long you leave it on. For most users, brassiness reduction is noticeable immediately and can last across multiple washes.

• Immediate toning from concentrated violet pigments
• Adjustable intensity by varying application time
• Works on both highlighted blondes and natural silvers/gray
• Safe for frequent use on color-treated hair

What protective ingredients help preserve color and hair strength?

Joico combines antioxidants and UV absorbers with SmartRelease liposomes that deliver Rosehip Oil, Arginine, and Keratin over time. These act to reduce color fade, repair weakened fiber, and add surface shine without weighing hair down.

• Green tea extract and UV absorbers limit oxidative and sun-related fading
• SmartRelease technology continuously releases conditioning actives
• Keratin rebuilds protein in compromised strands for improved resilience
• Rosehip Oil helps smooth and add glossy finish

How do I use it for best results and how often should I shampoo?

Apply to wet hair, lather, and leave for a short period based on desired toning intensity—generally 1–5 minutes for maintenance, longer for stronger correction. Rinse thoroughly and follow with a moisturizing conditioner or Joico Color Balance conditioner to lock in tone and hydration.

• Use 1–2 times weekly for color upkeep
• Increase duration or frequency for stubborn warmth
• Pair with a conditioner from the Color Balance range for balanced results
• Avoid leaving on excessively on very porous hair to prevent over-toning

Will this shampoo work on chemically treated, natural, or gray hair?

Yes. The violet pigments neutralize yellow tones across a wide range of lightened, highlighted, or naturally silver/gray hair. It’s formulated for color-treated hair but can also refresh natural cool tones without harsh surfactants.

• Effective on bleached, highlighted, and naturally gray hair
• Gentle enough for regular use on chemically treated hair
• Helps control static and flyaways while toning
• Paraben-free formula suitable for salon and at-home routines

Who is this for: Joico Color Balance Purple Shampoo is designed for anyone with lightened blondes, silver/gray hair, or warm-toned highlights who wants to maintain cool, neutral color and add strength and shine. It’s a practical choice for salon clients and home users looking to reduce brassiness, protect color longevity, and improve hair texture with a single cleansing step.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).