Joico Color Therapy Shampoo for Color-Treated Hair — 33.8 oz Sulfate-Free with Keratin & Argan Oil, Repairing Shine

Joico Color Therapy Shampoo is a sulfate-free cleanser formulated to gently remove buildup while protecting and extending vibrancy in color-treated hair.

This professional-sized 33.8 oz bottle combines keratin, argan oil and African manketti oil in a salon-grade shampoo designed to preserve tone, restore elasticity and add reflective shine. The formula creates a rich lather that lifts dirt and styling residues without stripping salon color, and its Smart Release technology delivers reparative ingredients over time to help maintain healthier-looking strands between services.

How does this shampoo help keep hair color from fading?

The formula is built to be gentle on pigment while cleansing away impurities that dull shade. Antioxidant-rich oils and a color-protecting system reduce the speed of fade so color looks fresher for longer.

• Proven to maintain over 82% of color after 18 washes when used as directed.
• African manketti oil supplies antioxidants to shield dye molecules from environmental stressors.
• Sulfate-smart cleansing avoids harsh stripping of salon-applied color.

What repair and strengthening benefits will I notice?

Keratin targets weakened areas of the strand to help rebuild tensile strength, while argan oil moisturizes and smooths the cuticle for reduced breakage and more shine. With routine use, hair feels more resilient and looks healthier.

• Keratin replenishes protein lost to chemical processes and heat styling.
• Argan oil delivers essential fatty acids and Vitamin E for improved manageability.
• Smart Release technology releases keratin, arginine, and rosehip oil gradually for ongoing repair between washes.

Is this shampoo safe for daily use on color-treated hair?

Yes — the cleansing system is formulated to be mild enough for frequent washing while still effectively removing oils, pollution particles, and styling build-up. It’s a practical daily option for anyone who wants to protect color without sacrificing clarity or moisture.

• Creates a gentle, foaming lather that rinses clean without overdrying.
• Helps defend against chlorine, hard water minerals, and environmental pollutants.
• Pairs best with K-PAK Color Therapy Conditioner for optimal protection and conditioning.

How should I use it for best results?

Apply to wet hair, lather, and rinse thoroughly; repeat if needed. Follow with a complementary conditioner or mask to seal the cuticle and lock in moisture and color protection.

• Use a small, concentrated amount on the scalp then work through lengths.
• For maximum color retention, follow with K-PAK Color Therapy Conditioner.
• Consider clarifying occasionally if exposed to heavy chlorine or hard water, then resume regular color-care routine.

Who is this for: Joico Color Therapy Shampoo is aimed at people with color-treated or chemically processed hair who want to extend salon color life while repairing and hydrating strands. It suits those who use heat tools or live in urban environments with pollutants, and is convenient for anyone seeking a professional-strength, everyday color-care cleanser in a generous 33.8 oz size.

Ingredients

Water/aqua/eau, stearyl alcohol,Behenyl alcohol, propylene glycol, behentrimoniumChloride, sorbitol, hydrogenated castor oil/sebacic acid Copolymer, ethylhexyl palmitate, pentapeptide-29 cysteinamide,Pentapeptide-30 cysteinamide, tetrapeptide-28Argininamide, tetrapeptide-29 argininamide, keratin,Hydrolyzed keratin, cocodimonium hydroxypropyl hydrolyzedKeratin, hydrolyzed keratin pg-propyl methylsilanediol, Aleurites moluccana seed oil, schinziophyton rautaneniiKernel oil, psidium guajava fruit extract, aloe barbadensisLeaf juice, oenothera biennis (evening primrose) oil,Tocopheryl acetate, hyaluronic acid, glycolipids, silicone Quaternium-16, isopropyl alcohol, cetyl ethylhexanoate,Bis-isobutyl peg/ppg-20/35/amodimethicone copolymer,Polysorbate 80, undeceth-11, disodium edta, butyloctanol,Butylene glycol, undeceth-5, peg-90m, iodopropynylButylcarbamate, peg-4 laurate,Polyquaternium-55, glycerin, arginine hcl,Polysilicone-19, dipropylene glycol, thiocticAcid, butyl methoxydibenzoylmethane,Allantoin, sodium ascorbyl phosphate,Dmdm hydantoin, citric acid, sodiumHydroxide, butylphenyl methylpropional, Fragrance/parfum.