Joico Colorful Anti-Fade Shampoo 10.1 fl oz — sulfate-free color-preserving, boosts shine

This shampoo is designed for people who color their hair and want a gentle daily wash that won't strip dye molecules or dry out strands. Formulated without SLS/SLES sulfates, it uses conditioning ingredients like camellia oil and pomegranate extract to leave hair looking brighter and feeling softer. When paired with the matching conditioner, Joico reports up to 3X greater resistance to combing breakage compared with a non-conditioning shampoo, helping color-treated hair stay healthy between salon visits.

How does this shampoo protect color while still cleansing?

Unlike harsh surfactants that can lift color out of the cuticle, this formula uses mild cleansing agents that remove oil, pollution, and buildup without aggressive stripping. Antioxidant-rich pomegranate extract helps preserve color vibrancy, while the sulfate-free base maintains the hair’s cuticle integrity.

• Mild surfactants for effective yet gentle cleansing
• Pomegranate extract to support color retention and shine
• Sulfate-free formulation to avoid excessive color fade

Will it reduce breakage and improve hair strength?

Joico Colorful Anti-Fade Shampoo is formulated to fortify strands so they resist mechanical damage from combing and styling. Used with the matching conditioner, it delivers measurable improvement in breakage resistance, helping maintain thicker-looking, more resilient hair over time.

• Strengthening ingredients help reinforce weakened strands
• When paired with the conditioner, provides up to 3X improved resistance to combing breakage versus a non-conditioning shampoo
• Regular use supports smoother, easier detangling

What are the key ingredients and what do they do?

The formula highlights camellia oil and pomegranate extract for targeted conditioning and antioxidant support. Camellia oil helps smooth the hair surface for added shine and manageability, while pomegranate extract helps protect color molecules and contributes to overall vibrancy.

• Camellia oil — adds shine and softens cuticles for smoother hair
• Pomegranate extract — antioxidant support that helps maintain color intensity
• Sulfate-free base — gentle cleansing without harsh detergents

How should I use it for the best results?

Apply to wet hair, lather gently, and rinse thoroughly; follow with Joico Colorful Conditioner for optimal protection and softness. For best color preservation, avoid extremely hot water and use a cool rinse to help seal the cuticle and lock in shine.

• Massage into wet hair and scalp, then rinse well
• Follow immediately with the matching conditioner for full benefit
• Use lukewarm or cool water to help maintain cuticle closure and color vibrancy

Who is this for: Joico Colorful Anti-Fade Shampoo is intended for anyone with color-treated hair who wants a daily or regular-use cleanser that prioritizes vibrancy, shine, and strand strength. It's a good choice for salon-colored and at-home-dyed hair that needs gentle care, reduced breakage, and improved manageability without SLS/SLES sulfates. The 10.1 fl oz size suits regular at-home use and fits easily into a weekly haircare routine.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Hair Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.