Joico Defy Damage Protective Shampoo for Color-Treated Hair, 10.1 fl oz — Bond-Building & Color-Protecting

This shampoo combines gentle surfactants with bond-fortifying ingredients to remove dirt and buildup while minimizing damage to the hair structure and preserving salon color. Formulated with moringa seed oil and arginine, it creates a rich, luxurious lather that cleans without roughing the cuticle, leaving hair noticeably softer, shinier, and more resilient from first use.

How does this shampoo protect fragile, color-treated hair?

Defy Damage works on two fronts: it cleans the hair and reinforces internal bonds that break during chemical services or mechanical stress. By supporting bond integrity, it helps hair resist the micro-breakage that dulls color and causes frizz.

• Includes arginine to support bond strength at the fiber level
• Formulated to avoid stripping pigments so color lasts longer
• Rich lather lifts oils and residue without roughing cuticles

What measurable improvements can I expect with regular use?

Users and clinical testing indicate reduced breakage and stronger strands when the system is used consistently. You’ll notice smoother, shinier hair and improved manageability, often after the first wash.

• Helps reduce breakage by up to 80% in treated hair
• Reportedly delivers up to 5x stronger hair structure with continued use
• Maintains over 90% of color vibrancy compared to untreated hair

How should I use Joico Defy Damage for best results?

Apply to wet hair, massage to create a luxurious lather, then rinse thoroughly. For best protection and repair, follow with the matching Defy Damage conditioner or a recommended bond-building treatment from Joico.

• Use daily or as part of your regular color-care routine
• Pair with Defy Damage conditioner and treatments for optimal bond strengthening
• Rinse well and avoid overwashing to preserve natural oils and color

Who is this for? Joico Defy Damage Protective Shampoo is designed for people with color-treated, chemically processed, or mechanically stressed hair who want a gentle daily cleanser that actively strengthens strands and prolongs salon color. It’s suitable for anyone seeking a richer lather and improved softness without harsh stripping—ideal for at-home maintenance after coloring, bleaching, or routine thermal styling.

Ingredients

Joico’s exclusive SmartRelease Technology, Protective Lipid, Moringa Seed Oil, Arginine WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.