Joico Moisture Recovery Shampoo for Thick, Coarse, Dry Hair — 10.1oz Hydrating Cleanser with Jojoba & Shea

Joico Moisture Recovery Shampoo is a rich, hydrating cleanser formulated to restore softness, strength, and shine to thick, coarse, or dry hair.

If your hair feels rough, brittle, or dehydrated, this shampoo is designed to gently remove dirt and buildup while delivering targeted moisture. The formula blends sea kelp, jojoba oil, shea-derived hydrators, and a smart-release system that steadily delivers conditioning ingredients like rose hip oil, arginine, and keratin. Use with the Joico Moisture Recovery Treatment Balm for up to 24 hours of replenishment and noticeably smoother strands after rinsing.

How will this shampoo help my dry, coarse hair?

The shampoo cleanses without stripping essential oils, so hair maintains natural moisture balance. Conditioning emollients and botanical extracts work to soften the cuticle and improve elasticity, which reduces roughness and makes styling easier.

• Sea kelp supplies vitamins and minerals for surface hydration.
• Jojoba oil adds fatty acids that enhance shine and manageability.
• Shea-derived ingredients smooth and soften coarse textures.

What does Smart Release Technology do for damaged strands?

Smart Release Technology is a timed-delivery liposome system that gradually releases active repair ingredients into the fiber. Over time, keratin, arginine, and rose hip oil target weakened areas to help reinforce structure and reduce the appearance of damage.

• Keratin helps rebuild protein lost from styling and environmental wear.
• Arginine supports cuticle resilience and elasticity.
• Rose hip oil delivers nourishing antioxidants and moisture where needed.

How should I use it for best results?

Apply to wet hair, massage into a rich lather focusing on roots and mid-lengths, then rinse thoroughly. For deeper hydration, follow with Joico Moisture Recovery Treatment Balm and leave the treatment on according to directions for enhanced softness and 24-hour moisture maintenance.

• Wet hair completely before shampooing to promote even distribution.
• Use a small amount for a concentrated lather; repeat if hair is heavily soiled.
• Pair with the Moisture Recovery Treatment Balm for maximum replenishment.

Will this shampoo weigh down fine hair or affect color-treated hair?

The formula is created for thick, coarse, and dry textures, so fine hair may notice more slip or softness than targeted volumizing products provide. It can be used on color-treated hair—its gentle cleansing and protein support help maintain integrity—but always test a small section first if you have very delicate color results.

• Gentle surfactants prevent over-stripping, which helps color retention.
• Protein and oils condition without harsh sulfates that fade color quickly.
• Consider alternating with a lightweight shampoo if you have fine hair.

Who is this for: Joico Moisture Recovery Shampoo is best suited for people with naturally thick, coarse, curly, chemically treated, or chronically dry hair who need a restorative wash that balances hydration and repair. If your hair resists moisture, feels brittle, or lacks shine, this shampoo paired with the Moisture Recovery Treatment Balm delivers targeted nourishment and improved manageability without heavy residue.

Ingredients

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYLBETAINE, PROPYLENE GLYCOL, GLYCOLDISTEARATE, SODIUM METHYL COCOYL TAURATE,COCAMIDE MEA, SORBITOL, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE,TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZEDHAIR KERATIN, HYDROLYZED KERATIN,COCODIMONIUM HYDROXYPROPYL HYDROLYZEDKERATIN, SIMMONDSIA CHINENSIS(JOJOBA) SEED OIL, HYDROLYZED ALGIN, SEAWATER/MARIS AQUA/EAU DE MER, CHLORELLAVULGARIS EXTRACT, SODIUM COCOAMPHOACETATE,SILICONE QUATERNIUM-16, CITRIC ACID,GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,DISODIUM EDTA, UNDECETH-11, ARGININE, SODIUMCITRATE, BUTYLOCTANOL, UNDECETH-5,PEG-150 PENTAERYTHRITYL TETRASTEARATE,PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, STEARYLDIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES,DMDM HYDANTOIN, METHYLPARABEN,SODIUM CHLORIDE, SODIUM HYDROXIDE, BENZYLBENZOATE, LIMONENE, FRAGRANCE/PARFUM,EXT. VIOLET 2 (CI 60730), BLUE 1 (CI42090), YELLOW 5 (CI 19140).