Joico Purple Shampoo for Cool Blonde & Gray Hair — 33.8 fl oz, Color-Balancing & Strengthening

Joico Color Balance Purple Shampoo is a violet-toned cleanser that neutralizes brassy yellow and warm tones while strengthening and protecting color-treated blonde and gray hair.

Formulated for cool blondes and silvery gray hair, this salon-grade shampoo combines color-correcting pigments with protective actives to preserve tone and boost hair resilience. Its violet pigments counteract unwanted warmth on contact, while a blend of antioxidants, UV absorbers, and Joico’s SmartRelease Technology steadily delivers conditioning ingredients to repair and defend strands over time.

How quickly will it reduce brassiness and yellow tones?

You’ll notice a visible tone shift the first time you use it: violet pigments deposit onto the hair to neutralize yellow and warm undertones immediately. Continued use maintains cooler, fresher-looking blonde and gray tones for regular washes between color services.

• Instant neutralization from violet pigments
• Visible tone control that lasts across multiple washes
• Safe for color-treated hair when used as directed

Will this shampoo strengthen and protect my hair?

Yes — Joico’s formula includes keratin and a delivery system that releases reparative ingredients over time, helping replenish protein and reduce damage from styling. Antioxidants and UV filters also work to slow color fade and shield hair from environmental stressors.

• SmartRelease Technology gradually releases rosehip oil, arginine, and keratin
• Keratin targets and helps repair weakened areas of the cuticle
• Green tea extract and UV absorbers protect color longevity

How should I use this purple shampoo for best results?

Apply to wet hair, lather, and leave on for a short, controlled amount of time depending on brassiness and hair porosity — then rinse. For maintenance, use once or twice weekly; increase frequency briefly for stronger toning when needed, but avoid daily use to prevent over-depositing pigment.

• Wet hair thoroughly, apply evenly from roots to ends
• Leave on 1–5 minutes based on desired toning intensity
• Rinse and follow with a conditioner or mask for added moisture

Is it gentle enough for frequent use and color-treated hair?

The formula uses mild cleansers rather than harsh sulfates and is free of parabens, designed to cleanse while protecting salon color. Because it deposits pigment, frequency should be tailored to your hair’s shade and condition to avoid unintended cool tones.

• Paraben-free, with gentle surfactants
• Designed for color-treated and chemically lightened hair
• Adjust usage to hair porosity and desired tonality

Who is this for? Joico Color Balance Purple Shampoo is made for people with cool-toned blondes, highlights, balayage, or natural gray hair who want to neutralize yellowing and extend the life of their color between salon visits. It’s also a fit for anyone seeking added shine, reduced static, and reinforced strands from regular styling. If your goal is to maintain icy or silvery tones while supporting hair strength and protection, this large 33.8 fl oz size is ideal for frequent use at home or in a professional setting.

Ingredients

SMART RELEASE TECHNOLOGY, GREEN TEA EXTRACT AND UV ABSORBERS, VIOLET PIGMENTS, Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).