JVN Hydrating Shampoo 10 fl oz — Moisturizing, Sulfate & Silicone Free for Dry, Frizz-Prone Hair

JVN Nurture Hydrating Shampoo is a silicone- and sulfate-free moisturizing shampoo that detangles, controls frizz, and adds shine without weighing hair down.

This hydrating formula is built to replenish moisture and smooth dry, brittle hair while remaining color safe and non-toxic. Formulated with panthenol to strengthen strands and aloe leaf juice to soothe and hydrate the scalp, the 10 fl oz bottle is suited for everyday use and layered into a routine with conditioners or styling products. It cleanses gently, helps manage frizz, and leaves hair soft and more manageable without residue from silicones.

How does this shampoo hydrate hair without leaving build-up?

JVN Nurture uses lightweight conditioning actives instead of heavy silicones so moisture is delivered and absorbed rather than coating strands. The result is softness and shine with a clean feel, making subsequent styling easier and more predictable.

• Panthenol (pro-vitamin B5) strengthens and adds gloss
• Aloe leaf juice provides scalp and strand hydration
• Silicone-free base avoids residue and limpness
• Sulfate-free surfactants cleanse without stripping natural oils

Will it control frizz and make detangling simpler?

This shampoo targets frizz by smoothing the hair surface and improving elasticity, so strands align more uniformly after washing. Users notice reduced tangling and easier combing while hair retains volume instead of feeling flattened by heavy ingredients.

• Softens cuticle for sleeker appearance
• Reduces static and flyaways for a smoother finish
• Leaves hair manageable for quicker detangling and styling

Is it safe for color-treated or chemically processed hair?

Yes — the gentle, sulfate-free formulation is designed to clean without aggressively stripping pigment or weakening processed hair. Regular use helps preserve color vibrancy while maintaining softness and shine.

• Sulfate-free cleansing protects color longevity
• Non-toxic ingredients minimize harsh exposure
• Compatible with conditioners and treatments used after color

How do I use it for best results in my routine?

Apply to thoroughly wet hair and massage the shampoo into the scalp with your fingertips to activate lather and cleanse roots. Rinse completely, follow with a matching conditioner for targeted moisture, and style as usual for smooth, hydrated results.

• Wet hair fully before application for even distribution
• Massage at the scalp to remove buildup and stimulate circulation
• Rinse well and pair with JVN conditioner for enhanced softness

Who is this for: JVN Nurture Hydrating Shampoo is ideal for people with dry, frizz-prone, color-treated, or naturally textured hair who want effective hydration without heavy silicones or sulfates. It's suited for both women and men looking to simplify their wash day with a non-toxic, nourishing cleanser that improves manageability and shine while supporting color and chemical treatments.

Ingredients

Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Sodium Methyl Cocoyl Taurate, Lauryl Glucoside, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Hydrogenated Farnesene*, Glycerin, Panthenol, Pyrus Malus (Apple) Fruit Extract, Glyceryl Oleate, Tristearyl Citrate, Sorbitan Oleate Decylglucoside Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Levulinate, Sodium Chloride, Potassium Sorbate, Benzyl Alcohol, Citric Acid, Fragrance/Parfum**; *Sugarcane Derived Hemisqualane **Fragrance/Parfum: Ethyl 2-Methyl Butyrate, Citrus Limon (Lemon) Peel Oil, Benzyl Alcohol, Linalool, Ethyl Hydroxypyrone, Citral, Heliotropine, Geranyl Acetate, Neryl Acetate, Vanillin, Coumarin, Ebanol, Ethyl Trimethylcyclopentene Butenol, Pogostemon Cablin Oil, Acetyl Hexamethyl Tetralin, Dipropylene Glycol