Kenra Violet Shampoo for Blonde & Gray Hair, 10.1 fl oz — Purple Tone Neutralizer, Moisturizing Color-Safe Formula

Kenra Violet Shampoo is a purple-toned cleansing formula that neutralizes yellow and brassy tones while adding moisture and shine to processed blonde or gray hair.

This sulfate-containing shampoo uses violet pigment to counteract warm undertones that develop between salon visits. Designed for color-treated, highlighted, or naturally light hair, it deposits cool tones while gently cleansing to leave hair more manageable and radiant. Use it regularly to maintain salon color, reduce unwanted brassiness, and refresh the look of faded blondes or grays without heavy buildup.

How does Kenra Violet Shampoo remove brassy or yellow tones?

The shampoo contains concentrated violet pigments that sit opposite yellow on the color wheel; when applied they cancel out warm, orange-yellow reflections. It deposits temporary color while you cleanse, correcting tone without permanent dyeing. For best results, leave the product on for the manufacturer-recommended time to allow optimal pigment payoff.

• Violet pigment counteracts yellow and orange brassiness
• Temporary color deposit works during shampooing
• Rinse-off formula avoids long-term staining when used as directed

Will this shampoo dry out my processed or bleached hair?

Kenra formulates the Violet Shampoo to cleanse while helping retain moisture so processed hair feels less brittle. The conditioning elements in the formula smooth cuticles, improving manageability and reducing the appearance of dullness. Regular use can leave hair softer compared with untreated, damaged hair, though frequency should match your hair’s tolerance to pigmented shampoos.

• Moisturizing agents help minimize dryness
• Improves manageability vs untreated damaged hair
• Safe for color-treated hair when used according to directions

How often should I use Kenra Violet Shampoo to maintain tone?

Frequency depends on how quickly your hair develops warmth and your desired coolness level. Many users alternate it with a regular shampoo one to three times weekly to maintain tone without over-depositing pigment. For subtle toning, use less frequently; for stronger neutralization, leave the product on for a few minutes per application.

• Common routine: 1–3 times per week
• Adjust leave-in time to control pigment intensity
• Alternate with a gentle shampoo to avoid over-toning

Can I use Kenra Violet Shampoo with other styling or color products?

Yes — this product is formulated to be color-safe and works alongside most conditioners, treatments, and styling products. Avoid mixing it directly with other pigments during application; instead, follow sequential steps (shampoo, rinse, condition). If you use at-home color treatments, perform a strand test to ensure the desired result.

• Compatible with most color-safe conditioners and styling products
• Do not combine with other pigment-rich formulas during the wash
• Strand test recommended with at-home color processes

Who is this for: Kenra Violet Shampoo is intended for people with bleached, highlighted, naturally blonde, or gray hair who want to reduce yellow and brassy undertones between salon visits. It suits anyone seeking a color-safe cleansing product that deposits temporary violet pigments while improving manageability and radiance. If you prefer subtle, customizable toning and a moisturizing finish, this bottle offers a salon-supportive option to keep light hair looking fresh and luminous.

Ingredients

INGREDIENTS / INGRÉDIENTS / INGREDIENTES: AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, PHENOXYETHANOL, GLYCOL STEARATE, POLYQUATERNIUM-10, GLYCERIN, SODIUM BENZOATE, FRAGRANCE/PARFUM, CITRIC ACID, SODIUM GLUCONATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ETHYLHEXYL OLIVATE, ETHANOLAMINE, COCONUT ACID, SODIUM CHLORIDE, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, COCAMIDOPROPYL DIMETHYLAMINE, TOCOPHERYL ACETATE, SODIUM GLYCOLATE, SQUALANE, SODIUM HYDROXIDE, AVENA SATIVA (OAT) PEPTIDE, BENZOIC ACID, PROPYLENE GLYCOL, HEXYL CINNAMAL, BENZYL SALICYLATE, LINALOOL, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33)