KERACOLOR Fade Effect Color Fading Shampoo — 9.75 fl oz, Vitamin C Fade with Keratin & Coconut Oil

KERACOLOR Fade Effect Color Fading Shampoo is a sulfate-free formula that helps gently reduce the intensity of semi-permanent and direct dyes while nourishing hair with vitamin C, keratin, biotin, and coconut oil.

If your semi-permanent color is too vibrant or you want to soften a shade before recoloring, this shampoo is formulated to accelerate color drop without harsh stripping. Designed for at-home use, the 9.75 fl oz bottle combines gentle color-lifting action with strengthening and conditioning ingredients, so hair feels supported during the fading process. It’s cruelty-free and made in the USA.

How does this shampoo fade semi-permanent color?

This product uses a vitamin C infusion to help break down direct dye pigments, making vivid and semi-permanent shades less intense over multiple washes. The formula is crafted to be less aggressive than bleach or strong clarifying agents, allowing for a more controlled fading timeline.

• Vitamin C targets and helps loosen direct dye molecules.
• Repeated use yields progressive fading rather than an immediate dramatic change.
• Sulfate-free base reduces unnecessary dryness during the process.

Will it damage my hair while reducing color?

KERACOLOR balances color-lifting with strengthening ingredients—keratin and biotin—to help protect hair structure while coconut oil adds conditioning. While any color-removal process can change hair texture, this shampoo aims to minimize damage compared with harsher chemical alternatives.

• Keratin supports hair strength and helps preserve strand integrity.
• Biotin promotes resilient-looking hair during repeated use.
• Coconut oil provides moisture and helps reduce frizz or dryness.

How should I use the Fade Effect shampoo for best results?

Use as a targeted fading wash: apply to wet hair, lather, leave for a short period depending on desired fading, then rinse. For more noticeable fading, repeat washes over several days instead of trying to remove color in a single session.

• Wet hair thoroughly before applying a generous amount of shampoo.
• Massage to lather and leave on briefly; longer leave times produce stronger fading.
• Repeat washes over multiple days for gradual control, then condition as needed.

Can I use this before recoloring or toning?

Many users apply a fading shampoo to soften an overly bright shade before toning or re-dyeing, helping achieve a more predictable result. Always assess hair condition after fading and apply a strengthening or moisturizing treatment if hair feels compromised.

• Use to lower pigment intensity before applying toner or new color.
• Check hair strength and hydration before proceeding with chemical coloring.
• Follow with a protein or hydrating treatment if needed to restore balance.

Who is this for: KERACOLOR Fade Effect Color Fading Shampoo is suited to anyone working with semi-permanent or direct dyes who wants a gentler option to reduce color intensity. It’s a practical choice for DIY color adjustments, stylists preparing hair for a new shade, and anyone seeking progressive fading without resorting to bleach. Ideal for people who prefer sulfate-free products and ingredients that combine gentle color lift with conditioning and strengthening benefits.

• Product type: Color Fading Shampoo
• Size: 9.75 fl. oz.
• Key ingredients: Vitamin C, Keratin, Biotin, Coconut Oil
• Free from sulfates; cruelty-free; made in the USA

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide MIPA, Glycerin, Sodium Lauroyl Methyl Isethionate, Fragrance (Parfum), Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Phospholipids, Biotin, Sodium Ascorbyl Phosphate, Phenoxyethanol, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Trisodium Ethylenediamine Disuccinate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Linalool