KEVIN.MURPHY Anti.Gravity Volumising & Texturising Lotion 150ml — Lightweight Root Lift & Natural Shine

ANTI.GRAVITY is a lightweight texturising lotion by KEVIN.MURPHY that adds lasting volume, natural-looking texture and glossy finish without heaviness or residue.

Designed for salon-quality results at home, this 150 mL / 5.1 fl oz lotion builds body from roots to ends and tames flyaways while keeping hair soft and touchable. The formula is free from sulphates and parabens and is cruelty-free, making it a conscious choice for everyday styling. Use it on damp hair before blow-drying or sparingly on dry hair to refresh shape and separation.

How does ANTI.GRAVITY create volume without weighing hair down?

The lotion combines lightweight polymers and conditioning agents that lift strands at the root and coat the hair evenly to create thicker-looking hair. Because the product rinses clean and leaves minimal residue, it preserves natural movement and avoids stiffness common with heavier mousses or sprays.

• Root-lifting polymers boost body at the scalp
• Fine, even application prevents buildup and stickiness
• Formulated to preserve flexibility so hair remains soft to the touch

When should I use ANTI.GRAVITY and how much should I apply?

Apply a pea- to nickel-sized amount to towel-dried hair for medium-length hair; adjust smaller for fine or short hair, larger for thick or long hair. Work from roots to mid-lengths and distribute with fingers or a comb, then blow-dry for maximum lift. For second-day refresh, a small amount on dry ends separates and revives texture without re-wetting.

• Use on damp hair before blow-drying for lasting volume
• Add a touch to dry hair to redefine separation and reduce flyaways
• Layer sparingly with other styling products to avoid heaviness

Will ANTI.GRAVITY work on curly, straight, or fine hair?

Yes — the lightweight formulation is created to enhance body and texture across hair types. Curly hair gains definition without crunch, straight hair receives root lift and subtle movement, and fine hair benefits from thicker-looking strands without the weight of heavy creams.

• Curly hair: improved separation and reduced frizz
• Straight hair: root lift and soft hold for styles
• Fine hair: visible thickness with minimal product buildup

What styling results can I expect and how long do they last?

Expect natural-looking volume, polished shine and manageable texture that lasts through a full day when styled with heat. The lotion provides a flexible hold that allows you to restyle without stickiness, and it helps control flyaways for a smoother finish.

• All-day body when combined with blow-drying or hot tools
• Flexible, touchable hold that allows movement
• Helps smooth flyaways while adding surface shine

Who is this for? ANTI.GRAVITY suits anyone seeking lightweight volume and texture—people with fine to medium hair wanting fuller styles, those with straight hair who need root lift, and curly-haired users who want defined, soft separation. It’s also a good pick for anyone avoiding sulphates and parabens who prefers cruelty-free, salon-grade styling solutions.

Ingredients

Water (Aqua) (Eau), VP/VA Copolymer, Lavandula Intermedia Flower/Leaf/Stem Extract*, Honey (Mel) (Miel), Squalane, Hydrogenated Polydecene, Trideceth-10, Polysorbate 20, Polysorbate 60, VP/DMAPA Acrylates Copolymer, Sodium Laneth-40 Maleate/Styrene Sulfonate Copolymer, Sodium Polyacryloyldimethyl Taurate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Benzalkonium Chloride, Fragrance (Parfum), Linalool, Limonene, Benzyl Benzoate