KEVIN.MURPHY Hair Styling Paste FREE.HOLD 100 g — Medium Hold, Paraben- & Sulphate-Free

Designed for all hair types, FREE.HOLD blends waxes and botanical extracts to provide flexible control, light thickness and a glossy finish without stiffness. Its formula focuses on styling performance plus hair-friendly ingredients—carnauba wax for structure, lanolin wax for smoothness and yerba mate for shine—so you can shape looks that move with your hair instead of locking them in place.

How will FREE.HOLD change my daily styling routine?

FREE.HOLD streamlines styling by delivering workable control that holds through the day but remains reworkable with your fingers. You can apply a small amount to damp hair for light texture or to dry hair for increased separation and definition, making it useful for quick touch-ups.

• Apply pea-sized amount to dry hair for definition and separation.
• Warm between palms then work through damp hair for subtle volume.
• Reworkable formula lets you reshape without adding buildup.

Will this paste suit my hair type and thickness?

FREE.HOLD is formulated to work across hair types—fine, medium and coarse—because its medium hold creates structure without overwhelming delicate strands or weighing down heavy hair. The wax components add perceived thickness, while the lubricating lanolin wax keeps hair feeling soft.

• Fine hair: adds texture and noticeable thickness without flattening.
• Medium hair: controls frizz and refines shape with flexible hold.
• Coarse hair: tames flyaways and creates a polished look with natural shine.

What ingredients give FREE.HOLD its hold, shine and care benefits?

The formula combines natural waxes and a plant extract to balance styling power and hair health. Carnauba wax provides structure and a thicker appearance; lanolin wax smooths the cuticle for soft, manageable texture; yerba mate contributes shine and a lived-in finish.

• Carnauba wax for durable texture and thickness.
• Lanolin wax to lubricate, hydrate and reduce friction.
• Yerba mate extract for luminous, glossy results.

How does FREE.HOLD fit into a clean-beauty routine?

KEVIN.MURPHY formulates FREE.HOLD without sulphates, parabens and it is cruelty-free, aligning with a cleaner haircare approach. The product provides styling performance while avoiding common harsh additives, so it can be used alongside sulfate-free shampoos and conditioners to maintain a gentler regimen.

• Paraben-free and sulphate-free to minimize harsh chemicals.
• Cruelty-free brand standards for ethical product choice.
• Compatible with other clean formulas in daily haircare routines.

Who is this for: FREE.HOLD is ideal for anyone seeking a versatile, medium-hold paste that adds texture, subtle thickness and a natural glossy finish without stiffness. It suits people who want to shape styles that remain flexible—from tousled daywear to more refined looks—while preferring products free from parabens and sulphates. Whether you have fine hair needing lift or coarse hair needing definition and shine, this 100 g jar gives enough product for regular at-home styling and travel-sized convenience.

Ingredients

Water, glycerin, dimethicone, cetyl alcohol, stearic acid, fragrance, tocopherol (vitamin E), preservatives.