KEVIN.MURPHY Rough.RIDER Moldable Styling Clay — Matte Strong Hold, Strengthening with Soya & Bamboo (Sulfate-Free)

KEVIN.MURPHY ROUGH.RIDER Clay is a moldable styling clay that delivers a gritty, matte finish with long-lasting strong hold while strengthening hair with soya bean and bamboo extracts.

Rough.RIDER is formulated to give textured, controllable styles without shine or stiffness. Its dense, slightly oily-gritty texture helps create piecey definition and body while botanical extracts work to support hair integrity. Free from sulphates and parabens and produced cruelty-free, this clay fits into conscious routines where performance and hair health matter.

How will ROUGH.RIDER shape my hair during the day?

This clay provides robust hold with flexible reworkability so styles stay in place but aren’t brittle. It grips hair fibers to maintain texture and separation, making it useful for cropped cuts, tousled looks, and structured finishes. The matte effect keeps hair looking natural rather than glossy.

• Strong, long-lasting hold that resists collapse
• Moldable formula allows restyling throughout the day
• Matte finish for a natural, non-greasy appearance
• Suitable for short to medium lengths and textured styles

What ingredients support hair strength and finish?

Key botanicals include soya bean and bamboo extracts that help fortify strands and target rough ends. These ingredients contribute conditioning and structural support without adding weight or shine. The formulation avoids sulphates and parabens, aligning with gentler care preferences.

• Soya bean extract to help reinforce and condition hair fibers
• Bamboo extract to help seal and smooth rough ends
• Sulphate-free and paraben-free for a milder cleansing and styling profile
• Cruelty-free production consistent with ethical brands

How do I use ROUGH.RIDER to get the best texture?

Warm a small amount between palms until it softens, then work through dry or almost-dry hair to build texture and separation. Start light and add product to targeted areas—roots for lift, mid-lengths for body, ends for definition. Because it’s moldable, you can reshape sections without needing to add more product immediately.

• Apply a pea- to nickel-sized amount, depending on hair length and density
• Distribute from roots to ends for consistent texture
• Layer gradually to increase hold without weighing hair down
• Rework with fingers to refresh shape during the day

Will ROUGH.RIDER work for my hair type and length?

Designed to perform across a wide range of hair types, the clay suits fine hair that needs grip as well as thicker hair that requires control. It’s adaptable for short, cropped styles and medium lengths where separation and matte texture are desired. For very long or extremely curly hair, use sparingly and concentrate on mid-lengths and ends for definition.

• All hair types: fine, medium, and coarse
• Best for short to medium lengths and textured looks
• Use lighter amounts on fine hair, more for thick hair
• Works on straight, wavy, and relaxed curly textures

Who is this for: ROUGH.RIDER is ideal for anyone seeking a high-hold, matte styling product that also supports hair strength—stylists and home users who want texture, control, and a natural finish without sulphates or parabens. It’s a practical choice for people wanting to craft defined, reworkable looks while choosing cruelty-free hair care.

Ingredients

Kaolin clay, bentonite, water, glycerin, dimethicone, fragrance, preservatives.