Kristin Ess Biotin Shampoo — Sulfate-Free, Color-Safe Strengthening Shampoo (12 oz) for Fuller, Less-Breakage Hair

Kristin Ess Biotin Shampoo is a sulfate-free, color-safe fortifying shampoo formulated with biotin and amino acids to strengthen strands, reduce breakage, and boost the appearance of fuller, healthier hair.

Designed to gently cleanse while supporting hair resilience, this shampoo targets dry, damaged, or fragile hair without stripping color or moisture. The plant-forward, vegan formula combines biotin to reinforce keratin with amino acids that help improve elasticity and surface texture. It removes dirt and build-up, leaving hair softer, more manageable, and ready for styling.

How does this shampoo help with breakage and thinning?

Biotin and specific amino acids work together to reinforce the hair fiber, improving tensile strength and reducing the likelihood of snapping during brushing or styling. Over repeated use, strands look and feel more resilient, which helps hair appear fuller.

• Biotin supports keratin structure for stronger hair.
• Amino acids improve elasticity and reduce surface damage.
• Formulated to reduce fallout from breakage during daily styling.

Will it protect color-treated or highlighted hair?

The sulfate-free surfactant system cleanses without harsh stripping, which helps preserve vibrancy and shine in color-treated hair. It’s a gentle option for maintaining tone while still removing oils and residue that can dull color.

• No sulfates to aggressively fade salon color.
• Leaves color-looking brighter by preventing moisture loss.
• Safe for highlighted and chemically processed hair routines.

How does the formula affect texture and manageability?

The shampoo is formulated to cleanse while adding softness and smoothing the strand surface, improving comb-through and reducing frizz without heavy buildup. Hair feels cleaner, lighter, and more responsive to styling after use.

• Moisturizing agents smooth cuticles for better shine.
• Non-greasy finish suitable for daily or frequent washing.
• Improves detangling and reduces split-end appearance.

How should I use it for best results?

Apply to wet hair, lather gently from roots to ends, and rinse thoroughly; follow with a conditioner for added detangling and moisture. For those addressing breakage or thinning, use consistently and pair with complementary Kristin Ess treatments for targeted repair.

• Use daily or as needed depending on scalp oiliness and styling frequency.
• Follow with a conditioner to lock in softness and reduce tangles.
• Combine with gentle brushing and heat protection for stronger results.

Who is this for: Kristin Ess Biotin Shampoo is made for people seeking to strengthen fragile or thinning hair while preserving color—suitable for all hair types including fine, curly, and chemically treated hair. If you want a daily-friendly, vegan shampoo that cleans without harsh sulfates and supports fuller-looking, more resilient hair, this product is formulated to help you achieve those goals.

Ingredients

water, sodium laureth sulfate, cocamidopropyl betaine, sodium lauryl sulfate, sodium chloride, fragrance, phenoxyethanol, glycerin, sodium sulfate, disodium edta, peg-4 laurate, peg-4 dilaurate, citric acid tetrasodium edta, cetearamidoethyldiethonium succinoyl hydrolyzed pea protein, peg-1m, peg-1m, iodopropynyl butylcar bamate, hypnea musciformis extract, sargassum filipendula extract, sorbitol t, sorbitol, gelidiella acerosa extract, methylchloroisothiazolinone, caprylic/capric triglyceride, ricinus communis (castor) seed oil, chamomilla recutita (matricaria) flower extract, persea gratissima (avocado) oil, helianthus annuus (sunflower) seed oil, mangifera indica (mango) seed butter, methylisothiazolinone, coco-glucoside, ethylhexylglycerin, sorbitan oleate, algin, carrageenan, chitosan, guar hydroxypropyltrimonium chloride, xanthan gum, red 33 (ci 17200), limonene