Kristin Ess Purple Shampoo for Blonde & Lightened Hair, 10 fl oz — Toning, Sulfate-Free

Kristin Ess The One Purple Shampoo is a sulfate-free toning shampoo formulated with ultra-violet pigments and Zip-Up Technology™ to neutralize brass and restore shine for blonde and lightened hair.

This purple shampoo blends intense violet pigments with a strengthening complex to target warm, yellow, or brassy tones while helping to smooth the look of damaged cuticles. It’s designed to be safe on color- and keratin-treated hair and free of sulfates, silicones, parabens, and phthalates, giving you a clean, conditioned base for brighter-looking blonde or lightened shades.

How does this shampoo reduce brass and yellow tones?

The formula deposits violet pigments that counteract warm undertones, visibly cooling yellow and brassy hues after a few uses. You can control the degree of toning by adjusting how long you leave the product on and how often you use it.

• Ultra-violet pigments neutralize warm tones
• Use every wash for ashy/pastel results or only as needed for subtle toning
• Apply heavier where brass is strongest for targeted correction

Will it dry my hair or strip color?

Kristin Ess The One Purple Shampoo is sulfate-free and formulated to cleanse without harsh stripping, maintaining hydration in the hair. It’s labeled color- and keratin-safe, so it’s suitable for most salon-treated and at-home colored hair when used as directed.

• Sulfate- and silicone-free to reduce harsh removal of moisture
• Gentle cleansing that protects color vibrancy when followed by conditioner
• Cruelty-free formulation without parabens or phthalates

What is Zip-Up Technology™ and how does it help my hair?

Zip-Up Technology™ is a strengthening complex included to help improve the appearance of split ends and smooth weakened areas of the strand. It works alongside the toning pigments to give hair a sleeker look while helping shield it from environmental stressors and color fade.

• Targets split ends and weak spots for a smoother finish
• Helps reduce visible cuticle roughness and frizz
• Supports color longevity by protecting hair surface

How should I use this purple shampoo for best results?

Dispense a quarter-size (or more for thicker hair) onto wet hair, focusing product where warmth or brass appears. Work into a rich lather at the scalp, leave on a bit longer near roots if needed, then rinse thoroughly and follow with conditioner or a deep-hydrating mask.

• Apply more product to brassier sections and roots if needed
• Leave on longer for stronger toning; reduce time for subtle correction
• Always rinse well and follow with conditioner to restore moisture

Who is this for: Kristin Ess The One Purple Shampoo is intended for people with blonde, lightened, highlighted, or gray hair who want to neutralize warm tones and refresh their color between salon visits. It’s also a fit for anyone seeking a sulfate-free toner that pairs with conditioners or masks, especially users of keratin or color treatments who need a gentler, conditioning cleansing option.

Ingredients

Water, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Fragrance, Lactic Acid, Peg-120 Methyl Glucose Dioleate, Sodium Lauroyl Lactylate, Algin, Carrageenan, Coco-Glucoside, Hydrolyzed Keratin, Chitosan, Xanthan Gum, Salvia Hispanica Seed Oil, Cocos Nucifera (Coconut) Oil, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Litchi Chinensis Pericarp Extract, Caprylic/Capric Triglyceride, Polyquaternium-10, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Disodium Edta, Sorbitol, Glycerin, Methylisothiazolinone, Methylchloroisothiazolinone, Basic Violet 1