L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for

If you color your hair, especially lightened or highlighted shades, brassiness can develop between salon visits. EverPure Sulfate-Free Brass Toning Purple Shampoo pairs a purple-dye toning technology with a hibiscus-infused moisturizing formula to refresh cool tones without stripping color. The sulfate-free, paraben-free, and vegan formula is formulated to be gentle on color-treated hair and suitable for regular use as part of a toning regimen.

How does this purple shampoo reduce brassy tones?

The shampoo uses violet pigments that counteract yellow and orange reflections on lightened hair, depositing color-correcting tones as you cleanse. Use it briefly and periodically to shift warmth toward a cooler, neutral finish without overwashing or drying the hair.

• Violet dye neutralizes warm undertones.
• Leaves a temporary toning deposit with each use.
• Works on blonde, bleached, highlighted brunettes, and silver shades.
• Rinse and follow with purple conditioner for best balance.

Will it dry out or damage my color-treated hair?

This EverPure shampoo is formulated without sulfates and harsh salts, which helps protect color and prevent unnecessary fading or drying. Hibiscus extract and the moisturizing base help maintain hydration, so hair feels softer compared with many clarifying or harsh toning products.

• Sulfate-free and paraben-free to reduce color stripping.
• Hibiscus delivers moisture and conditioning benefits.
• Designed for routine toning rather than daily use.
• Vegan formula with no animal-derived ingredients or testing.

How should I use this shampoo for best results?

For controlled toning, replace your regular shampoo and conditioner with the EverPure purple shampoo and matching conditioner two to three times per week. Lather on wet hair, leave for up to two minutes depending on desired toning, then rinse and apply the purple conditioner to lock in tone and hydration.

• Use 2–3 times weekly instead of regular shampoo.
• Lather into wet hair and leave for up to 2 minutes.
• Rinse thoroughly, follow with purple conditioner.
• Adjust leave-in time for subtle to stronger toning.

Is this product suitable for different lightened hair types?

Yes. The gentle toning formula is intended for a range of lightened shades—from platinum and natural blondes to bleached or highlighted brunettes, plus silver and gray hair wanting to neutralize warmth. Results vary with initial hair color, porosity, and how often you use the product.

• Safe for bleached and color-treated hair.
• Effective on silver, gray, and highlighted brown hair.
• Adjust application based on hair porosity and desired tone.
• Pair with the EverPure conditioner for balanced care.

Who is this for: This shampoo is for anyone with lightened, highlighted, silver, or blonde hair who wants to reduce brassiness while keeping color vibrant and hair hydrated. It suits people seeking a sulfate-free, vegan toning option to use as part of a regular color-care routine—especially those who prefer gentler formulations that support salon color between appointments.

Ingredients

Formula 1236212 B L'Oreal Paris Ever Pure - Toning Shampoo INGREDIENTS AQUA / WATER, COCO-BETAINE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, PPG-5-CETETH-20, PARFUM / FRAGRANCE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, AMODIMETHICONE, CITRIC ACID, HYDROGENATED COCONUT ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, ACRYLATES/BEHENETH-25, METHACRYLATE COPOLYMER, CI 60730 / EXT VIOLET 2, SODIUM ISETHIONATE, BUTYLENE GLYCOL, BENZOIC ACID, TRIDECETH-6, LINALOOL, SALICYLIC ACID, MAGNESIUM NITRATE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, SODIUM BENZOATE, CETRIMONIUM CHLORIDE, TETRASODIUM EDTA, SORBITOL, HIBISCUS SABDARIFFA FLOWER EXTRACT, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE FIL CODE D230035/1A