Laura Mercier Pure Canvas Hydrating Primer — blurs texture, boosts hydration and extends makeup wear up to 16 hours

This hydrating primer from Laura Mercier is designed to deliver immediate and lasting moisture while creating a smoother canvas for makeup. It pairs glycerin and an exclusive blend of rose extracts to attract and lock in hydration, visibly plump fine lines, and protect the skin’s barrier over time. The formula works with natural, matte, and radiant finishes, making it a versatile step for most makeup routines.

How does this primer help my makeup last longer?

The Pure Canvas primer forms a lightweight, moisture-balanced base that reduces makeup separation and fading throughout the day. By improving skin texture and supplying hydration, powders and liquids adhere more evenly, extending wear time without feeling heavy.

• Improves makeup adherence for up to 16 hours
• Creates a smooth surface to minimize patchy application
• Compatible with natural, matte, and radiant foundations

Will it add moisture without making my skin greasy?

Yes. This primer is formulated to deliver 24-hour hydration benefits without a heavy or oily finish. Glycerin draws moisture into the skin while rose extracts help soothe and lock in hydration, leaving a hydrated yet balanced surface that supports both dewy and matte looks.

• Glycerin attracts and retains moisture
• Rose extracts provide lasting hydration and comfort
• Lightweight feel suitable under powders and liquids

Can it reduce the look of fine lines and uneven texture?

The formula visibly plumps and smooths the skin to soften the appearance of fine lines and texture before makeup application. Over time, continued use helps maintain a more even surface by protecting the skin’s barrier and keeping moisture levels steady.

• Plumps skin to diminish visible lines
• Smooths texture for a more flawless foundation finish
• Supports barrier health to prevent moisture loss

How should I apply Laura Mercier Pure Canvas for best results?

Use a small amount on clean, moisturized skin and blend evenly across the face, concentrating on areas where makeup tends to settle or fade. Allow a few moments for the primer to set before applying foundation for an optimal, long-lasting finish.

• Apply a pea-sized amount to face and blend with fingers or a brush
• Focus on T-zone, smile lines, and under-eye areas as needed
• Wait briefly before layering foundation or concealer

Who is this for? Laura Mercier Pure Canvas Hydrating Primer is ideal for anyone wanting a multipurpose base that hydrates, blurs, and improves makeup longevity—particularly those with normal to dry skin or combination skin that needs targeted moisture without sacrificing finish. It also suits makeup lovers who switch between matte and radiant foundations and need a primer flexible enough to support both looks. If you prefer a lightweight, skincare-forward primer that enhances makeup performance while delivering ongoing hydration, this primer is a strong pick.

Ingredients

WATER (AQUA/EAU), GLYCERIN, BUTYLENE GLYCOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, PYRUS MALUS (APPLE) FRUIT EXTRACT, ISODODECANE, NEOPENTYL GLYCOL DIHEPTANOATE, PPG-51/SMDI COPOLYMER, ROSA CENTIFOLIA FLOWER EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT, RHODODENDRON FERRUGINEUM EXTRACT, SEA WATER (MARIS AQUA/EAU DE MER), PHENOXYETHANOL, POLYURETHANE-35, SORBETH-30 TETRAISOSTEARATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, ETHYLHEXYL OLIVATE, DIPROPYLENE GLYCOL, LINOLEIC ACID, PHOSPHOLIPIDS, PHYTOSTEROLS, SORBITAN SESQUIISOSTEARATE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, XANTHAN GUM, PPG-8-CETETH-20, GLYCERYL ACRYLATE/ACRYLIC ACID COPOLYMER, SODIUM HYDROXIDE, SQUALANE, METHYLPROPANEDIOL, TETRASODIUM EDTA, SODIUM CITRATE, CITRIC ACID, CAPRYLYL GLYCOL, MICA, PHENYLPROPANOL. +/- (MAY CONTAIN/PEUT CONTENIR) IRON OXIDES (CI 77491, 77492, 77499).