Lime Crime Unicorn Hair Dye Genie — Deep Violet Purple Semi‑Permanent, Damage‑Free Conditioning Tint

Lime Crime Unicorn Hair Dye in Genie is a semi-permanent, full-coverage deep violet-purple tint that deposits vibrant color while conditioning hair without peroxide or ammonia.

Genie by Lime Crime is a richly pigmented, damage-minimizing semi-permanent hair dye designed for DIY use. Formulated for color pay-off on pre-lightened hair and tinting on darker bases, this vegan and cruelty-free dye combines vivid purple pigment with conditioning ingredients for improved texture and shine. It’s scented with a sugary citrus-vanilla fragrance to make the coloring process smell pleasant.

How dramatic will Genie purple look on my current hair color?

The final shade depends on your starting level and hair porosity. On platinum or very light blonde bases you'll get a saturated deep violet; on medium blondes expect a rich, toned purple; on darker blonde to light brown hair you may see a noticeable violet tint rather than full opacity. Results vary by previous color, whether hair is porous, and how long you leave the dye in.

• Platinum/bleached hair: intense deep violet payoff.
• Medium blonde: vibrant but slightly muted purple.
• Dark blonde/light brown: visible violet tint, not full coverage.
• Unprocessed dark hair: subtle sheen or purple undertone.

Will Genie damage my hair and how does it care for strands?

Genie is a non-oxidative, semi-permanent formula that contains no peroxide, ammonia, or PPD, so it avoids the chemical lifting process that causes breakage. The dye includes fatty acids and vitamins intended to help moisturize and add shine while depositing pigment. Still, optimal results and hair health depend on pre-lightening when needed and following standard aftercare and strand testing.

• Free of peroxide, ammonia, and PPD for gentler coloring.
• Contains conditioning fatty acids and vitamins for smoother texture.
• Recommended: patch and strand test before full-head application.
• Use sulfate-free shampoos and cold water to extend color life.

How long will Genie’s violet color last and how can I extend it?

Semi-permanent pigments gradually fade with each wash; longevity varies by hair porosity, starting level, and washing routine. Typically, vibrant shades on bleached hair last several weeks to a few months, fading to pastel or tinted hues. You can stretch wear time with gentler cleansers and infrequent washing, and refresh with color-depositing conditioners when needed.

• High-porosity, bleached hair may lose tone faster than healthy low-porosity hair.
• Wash less often and with cool water to slow fading.
• Use color-depositing masks or conditioners to refresh between applications.
• Protect hair from prolonged sun and chlorinated water to preserve shade.

How do I use Genie safely at home for best results?

Follow a patch and strand test first to preview shade and check sensitivities. Apply to clean, towel-dried hair, working section by section for even coverage, and follow the product timing recommended on the packaging for desired intensity. Rinse thoroughly until water runs clear and use a conditioner to seal the cuticle.

• Do a patch and strand test before full application.
• Apply to pre-lightened hair for maximum vibrancy.
• Comb through for even coverage and rinse well after processing.
• Seal with conditioner and follow with color-safe care routines.

Who is this for: Genie by Lime Crime suits anyone who wants a bold deep violet-purple color without permanent chemical bleaching in the dye step — especially those with pre-lightened blonde hair seeking saturated payoff, creative color lovers seeking cruelty-free and vegan options, or anyone wanting to experiment with vivid hues while using a conditioning, scent-enhanced formula. If you’re unsure about your base color or sensitivity, perform a strand test or consult a stylist before full application.

Ingredients

Aqua/Water/Eau, Cetyl Alcohol, Glycerin, Stearalkonium Chloride, Glyceryl Stearate, PEG-100 Stearate, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Adansonia Digitata Seed Extract, Quaternium-75, Cetearyl Alcohol, Ceteareth-20, Tetrasodium EDTA, Citric Acid, Fragrance (Parfum), Methylchloroisothiazolinone, Methylisothiazolinone, Basic Blue 3 CI 51004, Basic Blue 7 CI 42595, Basic Violet 2 CI 42520.