Loma Curvature Curvy Crème Curl Defining Styling Crème 8.45 oz — Medium Flexible Hold, Color & Keratin Protection

Loma Curvature Curvy Crème is a moisturizing styling crème that defines curls and waves with a medium, flexible hold while protecting color and keratin.

This lightweight crème blends a rich sea complex with fruit aromatherapy to enhance natural texture without stiffness or residue. Free from parabens, gluten, sulfates and sodium chloride, it supports both healthy hair appearance and gentle daily styling. Use it on damp or dry hair to activate curl pattern, tame frizz and add touchable control for all hair types — including non-curly hair that needs a firmer cream finish.

How will this crème shape my curls and waves?

The formulation provides medium flexible hold so curls stay defined without becoming crunchy. It encourages pattern formation while maintaining movement, making it easy to scrunch, twist or finger-style for varied looks.

• Defines curls and waves without hard cast
• Medium hold lets hair bounce and move
• Works on both loose waves and tighter curls
• Reduces frizz for cleaner curl separations

Can I use this on non-curly hair and colored or keratin-treated hair?

Yes — Curvy Crème is designed to perform on a range of textures and hair services. It adds shape and fuller body to straighter hair while its color and keratin protection helps maintain treated strands during styling.

• Suitable for chemically treated, color or keratin-treated hair
• Imparts body and a firmer cream finish on straight or wavy hair
• Moisturizing complex helps protect color vibrancy and protein-treated hair

What are the key ingredients and sensory benefits?

The crème features a moisturizing sea complex and pear + cranberry aromatherapy to nourish hair and leave a fresh, subtle scent. Its lightweight base distributes easily and rinses clean, delivering hydration without weighing hair down.

• Rich sea complex for lightweight moisture
• Pear and cranberry scent for a pleasant styling aroma
• Non-greasy finish that layers well with other products

How do I apply Loma Curvature Curvy Crème for best results?

Apply a small amount to damp hair and scrunch or style with fingers to encourage curl formation; for more definition, diffuse on low heat. On dry hair, warm a pea-sized amount in hands and smooth through ends to tame frizz and refine shape.

• Use sparingly at first; build as needed for hold
• Scrunch for waves, twist sections for defined curls
• Diffuse for volume or air-dry for softer texture

Who is this for: Loma Curvature Curvy Crème is ideal for anyone seeking touchable, defined texture — from naturally curly and wavy hair wanting enhanced pattern and frizz control, to straight or relaxed hair needing a shaping crème and color- or keratin-treated hair looking for gentle protection. It's a versatile styling option for everyday wear, salon finishes and travel-sized routines.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, polyquaternium-46, vp/methacrylamide/vinyl imidazole copolymer, glyceryl stearate, hydroxypropyl guar, gluconolactone, chlorphenesin, fragrance, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, extracts of fucus vesiculosus (kelp), spirulina platensis, ascophyllum nodusum (kelp), chondrus crispus (carrageenan), creatine, panthenol (vitamin b-5), tocopherol (vitamin e)*, persea americana (avocado) seed oil*, olea europaea (olive) fruit oil*, panthenol (vitamin b-5), tocopherol (vitamin e)*,citric acid. *Certified Organic