Loma Curvature Curvy Crème curl defining styling crème 8.45 oz — medium-flex hold, color & keratin protection

Loma Curvature Curvy Crème is a medium-flex hold styling crème that defines curls and waves while adding moisture and protection.

Designed to enhance natural texture, this 8.45 ounce Curvy Crème from Loma activates curls and waves and provides a supple hold without stiffness. Formulated free of parabens, sulfates, sodium chloride and gluten, it uses a moisturizing sea complex plus color and keratin protection to keep styled hair feeling soft and touchable. The pear and cranberry aromatherapy gives a fresh, subtle scent during application and wear.

How will this crème shape my curls and waves?

Curvature Curvy Crème delivers a medium, flexible hold that defines and separates strands without creating crunch. It supports both naturally curly patterns and looser waves, encouraging consistent shape as hair dries or when diffused.

• Medium-flex hold keeps movement while maintaining style.
• Enhances clumping for curl definition and wave formation.
• Works on non-curly hair to add structure for styled looks.

What are the key ingredients and benefits for hair health?

The formula focuses on moisture and protection rather than harsh cleansing agents. A rich sea complex hydrates hair, while protective elements help preserve color and keratin treatments during styling routines.

• Moisturizing sea complex for softer, more manageable strands.
• Color and keratin protection to reduce styling-related fading.
• Free from parabens, sulfates, sodium chloride and gluten.

How should I use Curvy Crème for best results?

Apply to damp, towel-dried hair and distribute evenly from roots to ends. For tighter definition, scrunch sections upward; for softer waves, smooth through and let air dry or use a diffuser on low heat.

• Start with a small amount and build until desired hold is reached.
• Apply to damp hair for curl activation; use on dry hair for touch-ups.
• Pair with a diffuser for volume or air-dry for relaxed texture.

Is this product suitable for chemically treated or color-treated hair?

Yes — the formulation includes elements that help protect color and keratin, making it safe to use alongside many salon treatments when used as directed. Its gentle base avoids common harsh ingredients that can strip treated hair.

• Color- and keratin-protective ingredients reduce styling wear on treated hair.
• Free of sulfates and sodium chloride to minimize stripping effects.
• Can be layered under or over leave-in conditioners and heat protectants.

Who is this for: Loma Curvature Curvy Crème is ideal for people with natural curls, waves, or anyone seeking a light-to-medium hold without stiffness. It's also a practical option for those with color-treated or keratin-treated hair who want added definition and moisture, and for straight-haired users who need a firmer crème for structured styles.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, polyquaternium-46, vp/methacrylamide/vinyl imidazole copolymer, glyceryl stearate, hydroxypropyl guar, gluconolactone, chlorphenesin, fragrance, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, extracts of fucus vesiculosus (kelp), spirulina platensis, ascophyllum nodusum (kelp), chondrus crispus (carrageenan), creatine, panthenol (vitamin b-5), tocopherol (vitamin e)*, persea americana (avocado) seed oil*, olea europaea (olive) fruit oil*, panthenol (vitamin b-5), tocopherol (vitamin e)*,citric acid. *Certified Organic