Loma Daily Shampoo 33 oz (1 L) — Sulfate & Paraben-Free Clarifying Shampoo, Color-Safe Shine

LOMA Daily Shampoo 33 Ounce is a clarifying, sulfate- and paraben-free daily cleanser formulated to restore moisture balance, add shine, and suit fine to normal hair while remaining safe for color-treated strands.

If you want a dependable everyday shampoo that removes buildup without stripping natural oils, this 1-liter LOMA formula blends certified organic extracts with a citrus aromatherapy lift. It’s designed to clarify hair and scalp gently, leaving hair manageable and visibly radiant. The fragrance marries tangerine, orange, and grapefruit for an uplifting wash that performs as a routine staple.

How does this shampoo clean without harsh sulfates?

LOMA Daily Shampoo uses mild surfactants and certified organic ingredients to lift dirt and product residue while avoiding sodium lauryl sulfate-type detergents. The result is effective cleansing that preserves the hair’s moisture balance and cuticle integrity.

• Sulfate-free formula for gentler foam and less dryness.
• Clarifying action targets buildup from styling products and oils.
• Maintains natural scalp oils to reduce tangling and frizz.

Will this shampoo work on color-treated or delicate hair?

Yes — LOMA’s formula is safe for color-treated hair and avoids harsh salts and parabens that can accelerate color fade. It’s particularly well-suited to fine and normal hair types where over-cleansing can leave strands limp or brittle.

• Paraben- and gluten-free to reduce exposure to common irritants.
• Sodium chloride free to protect chemical services and color retention.
• Balanced cleansing to refresh hair without stripping dye molecules.

What sensory and botanical benefits does it offer during use?

The shampoo combines naturally derived botanicals with citrus aromatherapy for a sensory lift at each wash. Users can expect a bright, invigorating scent profile and a lightweight, shine-enhancing finish rather than heavy conditioning buildup.

• Aromatherapy notes of tangerine, orange, and grapefruit for a fresh shower experience.
• Leaves hair looking vibrant with a natural, non-greasy shine.
• Gentle enough for everyday use without needing constant intensive conditioning.

How should I use this 33-ounce bottle to get the best results?

Dispense a small amount into wet hair, massage into scalp to create a light lather, then rinse thoroughly. For heavier buildup, repeat once; follow with your preferred conditioner to lock in softness and manageability.

• Use daily or as needed depending on activity and product use.
• Apply a pea-to-quarter-sized amount depending on hair length and density.
• Rinse well and follow with a conditioner for added hydration.

Who is this for: LOMA Daily Shampoo 33 Ounce is best for people seeking a reliable, everyday clarifying cleanser—especially those with fine to normal hair, individuals with color-treated locks who prefer gentler formulas, and anyone avoiding sulfates, parabens, gluten, and sodium chloride. It’s also a practical choice for salons or households that prefer a larger liter size to reduce refill frequency while keeping hair clean, balanced, and naturally shiny.

Product highlights:

• Sulfate-, gluten-, and paraben-free.
• Safe for color-treated hair and formulated to clarify without overdrying.
• Certified organic ingredients and a citrus aromatherapy blend.
• Made in USA; large 33-ounce (1 liter) size ideal for frequent use.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, cocamidopropyl betaine, glycerin, citrus tangerina (tangerine) peel oil, citrus aurantium dulcis (orange) peel oil, citrus paradisi (grapefruit) oil, polyquaternium-7, gluconolactone, cetrimonium chloride, polyquaternium-4, hydrolyzed quinoa, chlorphenesin, citric acid, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, panthenol (vitamin b-5), sodium phytate. *Certified Organic