Loma Moisturizing Shampoo 33.8 oz Liter — Hydrating, Sulfate- and Paraben-Free for Color-Treated Hair

Loma Moisturizing Shampoo (33.8 oz) is a sulfate-, paraben- and gluten-free cleansing formula designed to replenish moisture and gently cleanse normal to dry hair.

This concentrated liter-sized shampoo from Loma delivers daily hydration without stripping natural oils, making it suitable for color-treated and chemically processed hair. The formula is free of sulfates, parabens, gluten and sodium chloride, and ships with an e-commerce authenticity code to ensure you receive a genuine product made in the USA. Use it as the first step in a moisture-focused routine to improve softness, manageability and shine.

How does this shampoo restore moisture without weighing hair down?

Loma uses a balance of mild surfactants and conditioning agents that lift dirt and product buildup while leaving hydrating ingredients behind. The result is clean hair that still feels supple rather than stripped.

• Gentle cleansing agents preserve natural oils
• Lightweight moisturizers add slip for detangling
• Formulated to rinse clean without residue

Is this shampoo safe for color-treated and chemically processed hair?

Yes — the formula is color-safe and free of harsh sulfates that often dull hair color. It helps maintain vibrancy while addressing dryness from chemical treatments.

• Color-safe surfactants minimize pigment loss
• No sodium chloride to prevent excessive fading
• Suitable for highlights, perms and relaxers

What clean-beauty standards does Loma follow in this product?

Loma Moisturizing Shampoo meets several clean-beauty criteria by omitting sulfates, parabens and gluten. The product is manufactured in the USA and includes an authenticity code so you can confirm it’s genuine.

• Sulfate-, paraben- and gluten-free formula
• Sodium chloride free to protect hair integrity
• Comes with e-commerce authenticity verification

How can I use the liter bottle to get the best value and results?

The 33.8 oz (liter) size is ideal for households or frequent washers. Dispense a quarter-sized amount for short hair and increase for longer or thicker hair; follow with a Loma conditioner for optimal moisture retention.

• Use a small amount and lather twice for heavy styling product buildup
• Pair with a matching Loma conditioner for added hydration
• Store upright in a cool, dry place to preserve quality

Who is this for? Loma Moisturizing Shampoo is formulated for people with normal to dry hair who want a gentle, hydration-focused daily cleanser that’s safe for color-treated and chemically processed hair. It’s also a good choice for anyone prioritizing clean-beauty ingredients — no sulfates, parabens, gluten or sodium chloride — and for households that prefer a larger, cost-effective liter bottle.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic