Loma Moisturizing Shampoo for Normal-to-Dry & Color-Treated Hair, 12 oz — Sulfate-Free Aloe Hydration

Loma Moisturizing Shampoo 12 Ounce is a sulfate- and paraben-free hydrating cleanser that restores moisture and shine to normal-to-dry and color-treated hair.

Formulated with an aloe-rich complex and selected certified organic ingredients, this shampoo gently cleanses while helping rebuild hair’s natural moisture balance. Its lightweight, non-stripping formula supports vibrant shine and manageability without sodium chloride or harsh sulfates, and it carries a bright citrus aromatherapy blend of mango, orange and tangerine for a fresh shower experience.

How does this shampoo hydrate without weighing hair down?

The Loma formula uses moisturizing botanical extracts that bond with hair fibers to replenish dry strands while keeping the texture soft and airy. Instead of heavy silicones, lightweight humectants attract and lock in water so hair feels hydrated but not greasy.

• Aloe Moist Complex to support moisture retention
• Certified organic botanicals that enhance shine
• Sulfate- and sodium chloride-free surfactants for gentle cleansing
• Light citrus scent that doesn’t mask natural fragrance

Will it help color-treated or chemically processed hair?

Yes—its gentle cleansing system preserves color vibrancy while reducing dryness often caused by processing. The formula is designed to be safe for foiled and color-treated hair by avoiding harsh detergents that strip pigments.

• Safe for color-treated and foiled hair
• No sulfates to prevent premature color fading
• Moisture-rich ingredients that reduce brittleness
• Use with conditioner from the Loma line for best results

How does it soothe a dry or irritated scalp?

The aloe-based complex and selected organic extracts provide calming hydration that helps relieve dry, tight scalps. Regular use supports a balanced scalp environment, making hair easier to detangle and style.

• Aloe and botanical extracts to moisturize scalp skin
• Gentle surfactants that minimize irritation
• Non-comedogenic formula that rinses clean
• Neutral pH approach to protect scalp barrier

What sensory experience can I expect in the shower?

This shampoo lathers into a creamy foam and leaves hair with a soft slip for smoothing and detangling. The mango, orange and tangerine aromatherapy blend delivers a bright, uplifting scent that rinses without heavy residue.

• Creamy, easy-to-rinse lather
• Tropical-citrus fragrance for an energizing wash
• Leaves hair soft with enhanced shine
• No sticky or waxy buildup after rinsing

Who is this for: Loma Moisturizing Shampoo 12 Ounce is formulated for people with normal to dry hair, those who color or foil their hair, and anyone seeking a gentle, botanical-based cleanser that prioritizes hydration and shine. It’s also a good choice for sensitive scalps or users who avoid sulfates, parabens and sodium chloride in their haircare routine.

Ingredients

Ingredients: aloe barbadensis leaf juice (aloe vera gel)*, sodium methyl-2 sulfolaurate & disodium 2-sulfolaurates/sodium lauryl sulfoacetate, sodium cocoyl isethionate, sodium lauroamphoacetate, sodium methyl cocoyl taurate, distearyl phthalic acid amide, glycerin, sodium lauryl sulfoacetate, cetrimonium chloride, dimethicone, fragrance, gluconolactone, chlorphenesin, citric acid, guar hydroxypropyltrimonium chloride, xanthan gum, olea europaea (olive) oil, creatine, hydrolyzed quinoa, glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, helianthus annuus (sunflower) seed oil*, carthamus tinctorius (safflower) seed oil*, simmondsia chinensis (jojoba) seed oil, , panthenol (vitamin b-5), tocopherol (vitamin e)*. *Certified Organic