Loma Nourishing Shampoo 12 oz — Sulfate-Free Strengthening with Creatine & Olive Oil for Color-Treated Hair

LOMA Nourishing Shampoo is a sulfate- and paraben-free restorative shampoo formulated with creatine and olive oil to deeply nourish and strengthen dry, chemically treated, and color-processed hair.

This 12-ounce formula blends advanced rebuilding ingredients with gentle cleansers designed for frequent use on stressed hair. It targets weakened strands from coloring, bleaching, or heat styling while leaving hair feeling softer and more manageable. The shampoo is free of sulfates, parabens, gluten, and sodium chloride, and features a cranberry and pear aromatherapy scent for a refreshing wash.

How does this shampoo rebuild chemically treated hair?

The formula uses creatine to reinforce the hair's internal tensile strength, helping strands withstand styling and processing. Creatine in this product is presented as substantially more effective than ordinary protein or keratin at strengthening compromised fibers. Olive oil provides immediate lipid nourishment to smooth and condition the cuticle.

• Creatine-rich formulation designed for strength restoration
• Olive oil for instant hydration and improved texture
• Gentle skin-care based cleansers safe for frequent use

Will it work on color-treated, bleached, or highlighted hair?

Yes — the shampoo is formulated specifically for color-treated and lightened hair to help maintain integrity after chemical services. Its sulfate-free base helps reduce additional color stripping while addressing dryness and brittleness from processing.

• Sulfate-free to protect color longevity
• Targets dryness and mechanical damage from bleaching
• Safe on keratin-treated hair and hairpieces

What results should I expect after using it?

Expect cleaner, softer hair with improved manageability and reduced breakage over continued use. The aromatherapy blend of cranberry and pear leaves a pleasant scent without overpowering, and the gentle formula helps maintain scalp comfort for frequent washes.

• Noticeably softer texture and smoother cuticle appearance
• Reduced tangling and easier styling
• Fresh cranberry-pear fragrance that supports a clean finish

How should I use LOMA Nourishing Shampoo for best effect?

Apply a small amount to wet hair, lather gently, and rinse; repeat if hair is heavily soiled or product-laden. Follow with a compatible LOMA conditioner or treatment for enhanced moisture balance and protection. For very damaged hair, pair with leave-in treatments to lock in moisture and strengthen strands between washes.

• Use on wet hair, massage, then rinse thoroughly
• Pair with conditioner for targeted conditioning
• Safe for daily or regular use thanks to mild cleansers

Who is this for: LOMA Nourishing Shampoo is aimed at people with dry, thirsty, or chemically processed hair — including those with color-treated, highlighted, bleached, or keratin-treated hair. It's also suitable for anyone seeking a milder, salon-grade cleansing option without sulfates, parabens, or sodium chloride, and for users who prefer a light cranberry-pear scent during cleansing.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic