Loma Nourishing Shampoo 33 oz (Liter) — Sulfate-Free Hydrating Formula for Dry, Color- or Keratin-Treated Hair

LOMA Nourishing Shampoo is a sulfate-free, skin-care-grade cleanser that replenishes moisture and leaves hair smooth with a cranberry and pear aromatherapy scent.

This shampoo combines certified organic extracts and an Aloe Moist Complex to help restore natural hydration and shine without harsh sulfates, parabens, gluten, or sodium chloride. Formulated for dry, thirsty, and chemically treated hair, the liter bottle delivers salon-sized value and gentle cleansing that’s safe for keratin-treated hair and hairpieces.

How does this shampoo hydrate without sulfates?

LOMA uses mild, skin-care-derived surfactants and botanical extracts to remove buildup while preserving the hair’s natural oils. The formula focuses on moisture retention rather than aggressive stripping, which helps reduce frizz and improves manageability.

• Contains Aloe Moist Complex to support moisture balance
• Certified organic ingredients targeted to nourish hair cuticles
• Sulfate-free surfactants that cleanse gently
• Leaves a lightweight, non-greasy finish

Will it work on color-treated or keratin-treated hair?

Yes — the gentle formulation is designed to be safe on color-treated and keratin-treated hair as well as extensions and hairpieces. Because it avoids harsh detergents and sodium chloride, it helps protect professional treatments from premature fading or breakdown.

• Safe for chemically treated hair and keratin services
• No sodium chloride to preserve smoothing treatments
• Non-stripping cleansers protect color vibrancy

What does it smell like and how strong is the scent?

The scent blends crisp cranberry with ripe pear for a fresh, uplifting aromatherapy experience. The fragrance is noticeable but balanced, formulated to leave a pleasant, non-overpowering scent on hair after rinsing.

• Cranberry and pear aromatherapy blend
• Designed to be refreshing, not overwhelming
• Fades naturally after hair is dry

How do I use the 33-ounce bottle for best results?

Dispense a nickel-to-quarter-sized amount depending on hair length, lather, and rinse thoroughly; repeat if hair is heavily conditioned or product-laden. Follow with your preferred LOMA conditioner or leave-in treatment to seal in moisture.

• Use on wet hair, massage into scalp and lengths
• Rinse completely and repeat when needed
• Pair with conditioner for maximum hydration and shine

Who is this for? LOMA Nourishing Shampoo 33 Ounce is aimed at anyone with dry, brittle, chemically treated, or frizz-prone hair seeking a salon-quality, sulfate-free cleanser. It’s a practical choice for people who prefer products made without parabens, gluten, or sodium chloride, and for professionals and consumers who want a liter-sized supply for frequent use.

Ingredients

aloe barbadensis leaf juice (aloe vera gel)*, sodium cocoyl isethionate, sodium methyl cocoyl taurate, sodium lauroamphoacetate, glyceryl stearate s.e., cetrimonium chloride, cetearyl alcohol, dimethicone, fragrance, gluconolactone, citric acid, chlorphenesin, guar hydroxypropyltrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, olea europaea (olive) fruit oil*, persea gratissima (avocado) oil*, panthenol (vitamin b-5), glycerin* & water & lavandula angustifolia (lavender) flower/leaf/stem extract* & foeniculum vulgare (fennel) seed extract* & helianthus annuus (sunflower) seed extract*, tocopherol (vitamin e)*, hydrolyzed quinoa, creatine. *Certified Organic