Loma Violet Shampoo and Conditioner Duo 2 × 12 fl oz — Toning for Blonde & Gray, Sulfate-Free Pigment Care

Loma's Violet Shampoo and Conditioner Duo is a pigmented toning system that neutralizes yellow and brassy tones while enhancing blonde and grey hair.

This 2-piece set includes two 12 fl oz bottles formulated with blue-violet direct-dye pigments to refresh cool tones between salon visits. The pairing works as a maintenance regimen: the shampoo deposits violet pigments during cleansing and the conditioner sustains tone while adding slip and hydration. Loma’s formulas avoid parabens, gluten, sulfates, and sodium chloride, making them suitable for color-treated hair that needs gentle, pigment-rich care.

How do these products reduce yellow and brassy tones?

Violet pigments sit opposite yellow on the color wheel, so they counteract warm unwanted tones when used regularly. The shampoo lays down pigment while cleansing, and the conditioner refines and maintains the neutralized effect without stripping moisture.

• Blue-violet direct dyes neutralize brassy/yellow cast
• Shampoo deposits color while removing buildup
• Conditioner refreshes tone and boosts manageability
• Safe for frequent use due to gentle surfactants and no sulfates

What results can I expect after a few uses?

Most users notice reduced yellowing and a cooler, cleaner blonde or grey within 1–3 uses, with more consistent toning over repeated applications. Results depend on hair porosity, base color, and how long the product is left on; customize timing for subtle or stronger results.

• Quickly diminishes brassy warmth
• Enhances brightness in blonde and grey shades
• Builds pigment over consecutive washes for longer-lasting tone
• Conditioner improves softness and detangling

How should I use the Loma Violet Shampoo and Conditioner Duo?

Apply the violet shampoo to wet hair, lather, and leave on for a short rinse time for light toning or a few minutes for deeper neutralization. Follow with the violet conditioner, distributing evenly and leaving in for 1–5 minutes to lock pigment and add slip; rinse thoroughly.

• Wet hair thoroughly before shampooing
• Adjust processing time to control tone intensity
• Use conditioner after every shampoo to maintain tone
• Incorporate into routine as needed—weekly or between color appointments

Are these products safe for color-treated and sensitive-scalp hair?

Loma formulates this duo without parabens, gluten, sulfates, and sodium chloride, which supports color longevity and gentler cleansing. While the dyes are direct-pigment based and non-oxidative, those with scalp sensitivities should patch-test or consult a stylist if unsure.

• Free of parabens, gluten, sulfates, and sodium chloride
• Non-oxidative pigment system maintains color integrity
• Gentler than traditional clarifying or harsh-toning alternatives
• Recommended patch test for allergy-prone users

Who is this for: The Loma Violet Shampoo and Conditioner Duo is designed for people with natural, highlighted, or color-treated blonde and grey hair who want to control yellowing and keep cool tones between salon visits. It’s a good fit for anyone seeking a gentle, pigment-rich maintenance routine without harsh sulfates or parabens. If you want customizable toning—subtle or more pronounced—this duo provides an easy at-home solution that conditions while it tones.

Ingredients

Violet Shampoo: aloe barbadensis leaf juice, water (aqua), sodium cocoyl isethionate, distearyl phthalic acid amide, propanediol, sodium lauryl sulfoacetate, sodium lauroamphoacetate, sodium methyl 2-sulfolaurate, sodium methyl cocoyl taurate, persea gratissima (avocado) oil, creatine, panthenol, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract, foeniculum vulgare (fennel) seed extract, helianthus annuus (sunflower) seed extract, dimethicone, polyquaternium-7, cetrimonium chloride, disodium 2-sulfolaurate, guar hydroxypropyltrimonium chloride, glycerin, xanthan gum, benzyl alcohol, gluconolactone, chlorphenesin, sodium benzoate, potassium sorbate, citric acid, lavandula angustifolia (lavender) oil, citrus nobilis (mandarin orange) peel oil, citrus aurantium dulcis (orange) peel oil, anthemis nobilis (roman chamomile) oil, citrus paradisi (grapefruit) peel oil), limonene, coumarin, ext. violet 2 (ci 60730), basic blue 99. Violet Conditioner: Ingredients: aloe barbadensis leaf juice*, cetearyl alcohol, diheptyl succinate, behentrimonium methosulfate, cyclohexasiloxane, propanediol, persea gratissima (avocado) oil, creatine, panthenol, tocopherol*, hydrolyzed adansonia digitata (baobab) seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, thuja occidentalis (cedar) leaf oil, rosmarinus officinalis (rosemary) leaf oil, litsea cubeba (may chang) fruit oil, eucalyptus globulus leaf oil, lavandula (lavender) hybrida oil, citrus limon (lemon) peel oil, juniperus communis (juniper) fruit oil, cymbopogon nardus (citronella) oil, dimethiconol, quaternium-87, cetrimonium chloride, capryloyl glycerin/sebacic acid copolymer, glycerin*, cyclopentasiloxane, benzyl alcohol, triethoxycaprylylsilane, chlorphenesin, sodium benzoate, potassium sorbate, limonene, citral, linalool, mica, titanium dioxide (ci 77891), ext. violet 2 (ci 60730), basic blue 99, basic red 76.