L'Oreal Paris Colour Riche Lip Liner 772 Lasting Plum — Creamy Retractable Pencil with Omega 3 & Vitamin E

L'Oreal Paris Colour Riche Lip Liner in 772 Lasting Plum is a creamy, twist-up pencil that defines and fills lips for a polished deep plum finish infused with Omega 3 and Vitamin E.

Designed to outline, contour, and intensify lip color, this Colour Riche lip pencil glides on smoothly to prevent feathering and create a refined edge. The retractable design removes the need for a sharpener, while the satin-rich formula is suitable for wearing alone as a filled-in shade or underneath your favorite Colour Riche lipstick for added depth and staying power.

How will this lip liner improve my lipstick's wear?

Used as a base or boundary, the pencil helps lock lipstick in place and keeps color from bleeding into fine lines around the mouth. Its creamy texture blends well under or over lipstick without tugging the delicate lip skin.

• Creates a stable edge to prevent feathering and migration
• Smooth, satin finish that layers under lipstick
• Fills lips for an even color foundation

What makes the formula gentle and easy to use?

This lip liner is enriched with Omega 3 and Vitamin E to condition lips while adding color. The twist-up mechanism delivers a consistent tip—no pencil sharpener required—so application stays neat and portable for touch-ups.

• Omega 3 helps maintain a smooth glide during application
• Vitamin E nourishes and supports lip comfort
• Retractable design for convenient on-the-go use

How do I use 772 Lasting Plum for different looks?

For a clean, defined lip: trace the natural lip line and blend slightly inward. To create fuller-looking lips: overline subtly at the center and fill in completely as a standalone shade. Pair with a matching Colour Riche lipstick to intensify color and dimension.

• Line only for a crisp, structured finish
• Fill the entire lip for a long-wearing matte-like base
• Layer a Colour Riche lipstick on top for richer, longer-lasting color

Will this shade suit a range of skin tones?

Lasting Plum is a deep reddened plum that reads as a rich berry-red on many complexions. It provides a sophisticated, evening-ready color but can also be blotted or paired with lighter lipstick for daytime wear.

• Deep plum undertones complement medium to deep skin tones
• Works as a dramatic accent on fair skin when blended
• Versatile for both bold night looks and subdued daytime styles

Who is this for: L'Oreal Paris Colour Riche Lip Liner in 772 Lasting Plum is for anyone who wants a reliable, conditioning liner that defines and enhances lip shape—makeup beginners who need an easy-to-use retractable pencil, everyday users seeking a no-fuss base for lipstick, and beauty lovers who prefer rich plum-red shades to create polished, long-wearing looks.

Ingredients

Cyclopentasiloxane, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Vp/Hexadecene Copolymer, Cyclotrisiloxane, C13-16 Isoparaffin, Myristyl Lactate, Paraffin, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Carnauba / Carnauba Wax / Cire De Carnauba, Stearyl Heptanoate, Hydroxylated Lanolin, Cera Alba / Beeswax / Cire D'abeille, Hydrogenated Castor Oil, Quaternium-18 Hectorite, Talc, Polyethylene, Dimethicone, Propylene Carbonate, Methylparaben, Propylparaben, Tocopherol, Ascorbyl Palmitate [+/- May Contain: Ci 77492, Ci 77499, Ci 77491 / Iron Oxides, Ci 77891 / Titanium Dioxide, Mica, Ci 15850 / Red 7 Lake, Ci 15850 / Red 6 ]