L'Oreal Paris EverPure Purple Shampoo and Conditioner Set

L'Oreal Paris EverPure Purple Shampoo and Conditioner Set is a sulfate-free toning system that neutralizes brassy yellow and orange tones while restoring moisture to blonde, bleached, highlighted, silver, and gray color-treated hair.

Keep salon color looking fresh between appointments with a coordinated shampoo and conditioner formulated specifically to counter unwanted warm tones. The duo uses purple pigments to cancel brassiness and hibiscus-infused hydration to replenish softness, delivering brighter, cooler-looking color without harsh sulfates or animal-derived ingredients. Use the set 2–3 times per week for toning and swap to a daily gentle cleanser between treatments.

How does this set remove brassiness without stripping color?

The shampoo deposits violet pigments that neutralize yellow and orange tones at the surface of the hair, reducing visible brass. Because the formula is sulfate-free and designed for color-treated hair, it tones without aggressively stripping dye molecules or over-drying strands.

• Pigmented purple shampoo targets warm undertones for cooler-looking color.
• Sulfate-free surfactants minimize color fade and preserve vibrancy.
• Matching conditioner helps seal the cuticle and lock in tone.

How should I use the purple shampoo and conditioner for best results?

Apply the purple shampoo to wet hair 2–3 times weekly, leaving it in for up to two minutes before rinsing to avoid over-depositing pigment. Follow with the purple conditioner to replenish moisture and smooth the hair surface. For everyday cleansing, alternate with a gentle, non-toning EverPure shampoo and conditioner.

• Use 2–3 times per week for maintenance; leave shampoo in up to 2 minutes.
• Always follow with the purple conditioner to hydrate and detangle.
• Alternate with EverPure Bond Repair+ for non-toning daily washes.

What are the key ingredients and safety considerations?

The formula is enriched with hibiscus for hydration and includes purple dye for toning; it intentionally excludes sulfates, parabens, DMDM hydantoin, added phthalates, gluten, harsh salts, and animal-derived ingredients. This reduces common irritants and makes the set suitable for many color-treated routines, though individual sensitivities vary.

• Hibiscus extract helps add moisture and manageability.
• Purple pigments neutralize brassy yellow and orange tones.
• Vegan, free from sulfates and many harsh additives for gentler color care.

How will my hair look and feel after regular use?

Consistent use helps create a cooler, brighter appearance by suppressing warm undertones, while the conditioner restores softness and smoothness. Expect improved manageability and a more salon-fresh finish, with an elegant fragrance of violet and thyme to enhance the routine.

• Brighter, less brassy-looking color with cooler tones.
• Softer, smoother texture after conditioning.
• Subtle floral-herb scent for a refined shower experience.

Who is this for: This set is designed for people with blonde, bleached, highlighted, silver, or gray color-treated hair who want an easy at-home toning solution that also reintroduces moisture. It suits anyone seeking a sulfate-free, vegan option to maintain cooler tones between salon visits or keep permanent silver and gray shades looking fresh. If you have highly porous or very damaged hair, alternate toning washes with a reparative EverPure shampoo and conditioner to retain moisture and strengthen strands.

Ingredients

1236207 C - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • PHENOXYETHANOL • GLYCERIN • BENZOIC ACID • TRIDECETH-6 • CI 60730 / ACID VIOLET 43 • POTASSIUM HYDROXIDE • BUTYLENE GLYCOL • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT (F.I.L. D230039/1). 1236212 C - INGREDIENTS: AQUA / WATER / EAU • COCO-BETAINE • DISODIUM LAURETH SULFOSUCCINATE • SODIUM COCOYL ISETHIONATE • SODIUM LAURYL SULFOACETATE • SODIUM LAUROYL SARCOSINATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • DECYL GLUCOSIDE • PARFUM / FRAGRANCE • POLYQUATERNIUM-10 • SODIUM HYDROXIDE • AMODIMETHICONE • PPG-5-CETETH-20 • CITRIC ACID • PEG-55 PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • CARBOMER • ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER • CI 60730 / ACID VIOLET 43 • BUTYLENE GLYCOL • BENZOIC ACID • TRIDECETH-6 • LINALOOL • SALICYLIC ACID • MAGNESIUM NITRATE • HEXYL CINNAMAL • HYDROXYCITRONELLAL • SODIUM BENZOATE • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • SORBITOL • HIBISCUS SABDARIFFA FLOWER EXTRACT • METHYLCHLOROISOTHIAZOLINONE • MAGNESIUM CHLORIDE • METHYLISOTHIAZOLINONE (F.I.L. D230036/2).