L'Oreal Paris

L'Oreal Paris Excellence Crème Permanent Hair Color 4AR Dark Chocolate — 100% Gray Coverage, Hyaluronic Acid

High-performance beauty made for confident daily results

$18.03

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Why customers choose Origin Beauty

L'Oreal Paris Excellence Crème in 4AR Dark Chocolate Brown is a permanent, triple-care hair color kit that delivers full gray coverage while infusing hair with hyaluronic acid for added moisture and protection.

Designed as an all-in-one home-color routine, this kit includes a protective coloring cream, a caring shampoo, and a deep conditioner — each enriched with hyaluronic acid to help preserve hair fiber during and after coloring. The crème formula is non-drip for easier application, and the system is available across 27 shades to suit a wide range of base colors and textures. Instructions vary by shade; always follow the enclosed leaflet for safe, effective results.

How does this kit protect hair while coloring?

The Excellence Crème system combines a protective coloring cream with post-color care products that work together to reduce damage and help maintain color vibrancy. Hyaluronic acid in the shampoo and conditioner helps retain moisture, while the coloring cream smooths the cuticle during processing.

  • Protective Coloring Cream cushions hair fiber during dyeing.
  • Caring Shampoo gently cleanses without stripping new color.
  • Deep Conditioner seals cuticles and helps lock in moisture.
  • Non-drip crème texture improves even application.

Will this shade cover 100% of gray hair?

Yes — the formula is created specifically to deliver full gray coverage, including resistant gray strands. The permanent dye penetrates the hair shaft to replace natural pigment and provide uniform color from root to tip.

  • Designed for complete gray concealment, even stubborn grays.
  • Permanent chemistry ensures long-lasting pigment deposition.
  • Shade 4AR offers a rich dark chocolate brown result.

How do I use the kit for best results?

Follow the step-by-step instructions inside the box for mixing, timing, and application; timing varies by starting hair color and texture. Perform a patch test 48 hours before coloring and apply to dry, unwashed hair unless directed otherwise in the insert.

  • Complete a skin-sensitivity patch test 48 hours ahead.
  • Mix the tube and developer exactly as instructed.
  • Apply evenly, following development times in the leaflet.
  • Rinse, then use the included caring shampoo and deep conditioner.

Is this suitable for all hair types and textures?

The non-drip crème is formulated to work on straight, wavy, curly, and coily hair, offering reliable coverage across textures. For extremely porous or previously lightened hair, results may vary; consult the instructions or a professional for multi-step lightening.

  • Works with a broad range of hair types and textures.
  • Crème formula helps control application on shorter and longer hair.
  • Available in 27 shades to match different base colors and preferences.

Who is this for: L'Oreal Paris Excellence Crème 4AR Dark Chocolate Brown is aimed at people seeking a dependable permanent color that conceals gray hair completely while adding moisture and protection. It’s a strong choice for first-time at-home colorists and regular users who want rich, long-lasting dark brown results paired with conditioning care in the same kit. If you have highly processed or very lightened hair, consider professional advice before using permanent dye.

Ingredients

1206866 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, P-Phenylenediamine, Parfum / Fragrance, Sodium Metabisulfite, Resorcinol, Carbomer, M-Aminophenol, Ascorbic Acid, P-Aminophenol, Edta, Ci 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol Hcl, 2-Amino-3-Hydroxypyridine, Threonine, Proline, 6-Hydroxyindole, Dimethicone Fil D210646/2

FAQ

Q: Does this kit cover stubborn gray roots?

A: Yes. The permanent Excellence Crème formula is designed to provide 100% gray coverage, including resistant gray hairs.

Q: How often can I use this permanent dye?

A: Retouch as needed for regrowth—typically every 4–8 weeks; follow package directions and allow scalp recovery between applications.