L'Oreal Paris Excellence Crème Permanent Hair Dye 5AR Medium Maple Brown — 100% Gray Coverage & Hyaluronic Acid (Pack of 2)

L'Oreal Paris Excellence Crème 5AR Medium Maple Brown is a permanent hair color kit that delivers 100% gray coverage while conditioning hair with hyaluronic acid throughout the color routine.

This kit combines a non-drip protective coloring crème, a caring shampoo, and a deep conditioner formulated with hyaluronic acid to help maintain moisture and shine as you color. Designed for all hair types and available in 27 shades, the system aims to give long-lasting, uniform color and to reduce damage commonly associated with permanent dyeing. The box includes step-by-step directions; follow the insert for shade-specific timing and safety instructions.

How does this kit protect hair while coloring?

The Excellence Crème routine uses a protective coloring cream enriched with hyaluronic acid to help shield hair fibers during the coloring process. The included post-color products continue to hydrate and smooth cuticles so color appears more even and reflective.

• Protective Coloring Cream minimizes surface stress while depositing pigment.
• Caring Shampoo gently removes excess color while preserving moisture balance.
• Deep Conditioner seals cuticles and provides up to 3× more hydration for smoother feel.

Will it cover stubborn gray hair completely?

This permanent formula is developed specifically for full gray coverage and is formulated to penetrate and evenly color resilient gray strands. Results can vary depending on hair porosity and previous chemical treatments, but the product is designed to deliver consistent gray coverage when instructions are followed.

• Permanent dye technology targets and fills gray strands with long-lasting pigment.
• Non-drip crème makes application easier on difficult-to-reach areas like roots.
• Follow the enclosed timing guide per shade for optimal gray coverage.

What makes 5AR Medium Maple Brown different from other brown shades?

Shade 5AR is a medium maple brown with warm, amber undertones that add depth and subtle radiance to natural or previously colored hair. It balances warmth and richness for a natural-looking finish that complements many skin tones.

• Medium intensity gives noticeable color change without extreme darkness.
• Maple/amber reflect adds warm highlights and dimension in various light.
• Suitable for both natural base colors and as a refresh over previously dyed hair.

How easy is it to use at home and what comes in the kit?

The kit is formulated for at-home use with a step-by-step insert; it contains the coloring crème, developer, caring shampoo, and deep conditioner. Application is straightforward, but accuracy and timing are important—wear gloves, apply to dry hair, and follow the included directions for best results.

• Kit includes colorant, developer, caring shampoo, and deep conditioner (contents may vary by pack).
• Non-drip crème formula simplifies root-to-tip application.
• Refer to the insert for shade-specific processing times and safety guidance.

Who is this for: L'Oreal Paris Excellence Crème 5AR Medium Maple Brown is intended for people seeking a permanent hair color that prioritizes complete gray coverage while also caring for hair condition. It suits users with all hair textures who want a warm medium-brown tone and a kit that includes after-color care. If you require a lighter lift, professional-level bleaching, or have scalp sensitivities, consult a stylist or read the pack directions before use.

Ingredients

1152439-Ingredients:Aqua/Water/Eau,Hydrogenperoxide,Cetearylalcohol,Trideceth-2Carboxamidemea,Ceteareth-25,Glycerin,Phosphoricacid,Tetrasodiumetidronate,Tetrasodiumpyrophosphate,Sodiumsalicylatef Il D209745/3 Formula1217017Caqua/Water/Eau,Sodiumlaureth,Sulfate,Cocamidopropylbetaine,Dimethicone,Sodiumchloride,Parfum/Fragrance,Citricacid,Hexyleneglycol,Sodiumbenzoate,Sodiumhydroxide,Amodimethicone,Carbomer,Guarhydroxypropyltrimoniumchloride Trideceth-10,Glycerin,Salicylicacid,Glycoldistearate,Mica,Linalool,Hexylcinnamal,Peg-100Stearate,Steareth-6,Phenoxyethanol,Isoeugenol,Coco-Betaine Trideceth-3,Ci77891/Titaniumdioxide,Benzylalcohol,Aceticacid,Fumaricacid Fil T291070/1 Formula1177657Ci Ngredients Aqua/Water/Eau,Amodimethicone Stearylalcohol,Hydroxypropylstarchphosphate,Isopropylmyristate,Behentrimoniumchloride,Cetylalcohol,Parfum/Fragrance Phenoxyethanol,Trideceth-5,Isopropylalcohol,Trideceth-6,Glycerin,Peg-150Distearate,Caprylylglycol,Panthenol,Trideceth-10,Linalool,Cetrimoniumchloride,Hexylcinnamal,Isoeugenol,Aceticacid,Benzylalcohol,2-Oleamido-1,3-Octadecanediol,Hydroxypropyltrimoniumhydrolyzedwheatprotein Propyleneglycol,Solublecollagen,Trisodiumedta,Potassiumsorbate Filt236810/2 Formula 1206890 Ingredients Aqua / Water / Eau,Cetearyl Alcohol,Propylene Glycol,Deceth-3,Laureth-12,Ammonium Hydroxide,Oleth-30,Hexadimethrine Chloride,Lauric Acid,Glycol Distearate,Polyquaternium-22,Ethanolamine Silica Dimethyl Silylate,Parfum / Fragrance,Sodium Metabisulfite,P-Phenylenediamine,Resorcinol,Carbomer,Ascorbic Acid,M-Aminophenol,Edta P-Aminophenol,Ci 77891 / Titanium Dioxide,2,4-Diaminophenoxyethanol Hcl Threonine,Proline,2-Amino-3-Hydroxypyridine,6-Hydroxyindole,Dimethicone Fil D210647/2