L'Oreal Paris Feria Anti-Brass Pearl Blonde Hair Toner — Ammonia-Free Demi-Permanent, 1 Application, Fast-Acting Shine

L'Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner is an ammonia-free demi-permanent pearl blonde toner that neutralizes brassy orange and yellow undertones to refresh cool, shimmering blondes in a single application.

If your blonde has started to shift warm between salon visits, this toner is formulated to restore a cooler, multi-dimensional finish without lightening the hair. It blends conditioning polymers with fast-acting toning technology so you get softer, shinier strands and visible neutralizing results in minutes. Because it is demi-permanent, it won’t lift natural or dyed base color and is designed for routine maintenance of highlights, balayage, bleached sections, and other lightened styles.

How quickly will it reduce brass and restore cool tones?

The formula works rapidly thanks to L'Oreal's high-speed technology, visibly cooling unwanted warm pigments in as little as five minutes on many hair types. Timing will vary with hair porosity and existing color depth, so a strand test is recommended to dial in application time for your desired tone. Expect a noticeable reduction in orange and yellow tones after one use.

• Visible neutralizing in roughly 5 minutes on lighter, porous hair
• One application maintains anti-brass effect up to about 3 weeks
• Does not lift or alter base color; ideal for tone correction only

Will this damage my hair or cover gray?

This product is ammonia-free and demi-permanent, so it’s gentler than permanent dyes that lift or alter color. Conditioning polymers help reinforce and smooth lightened strands for improved texture and shine after use. It is not formulated to cover gray hairs and will not significantly change natural root color.

• Ammonia-free demi-permanent chemistry for gentler toning
• Built-in conditioners to reduce dryness and enhance shine
• Not intended to conceal gray or perform color lifts

What hair types and lightened techniques is it suitable for?

Designed for all blonde varieties, this toner works on salon highlights, full-bleach blondes, balayage, ombré, and at-home lightened sections. Results depend on starting shade, porosity, and previous color treatments; beachy, multi-dimensional blondes retain shimmer while brass is minimized. It’s a maintenance product intended for color refreshes between professional services.

• Safe on highlighted, balayaged, bleached, and ombré hair
• Works across fine to thick textures when used as directed
• Best for tone correction and upkeep rather than color change

How long does the anti-brass effect last and how often should I use it?

Expect the cooling effect to persist up to about three weeks per application, depending on washing frequency, styling heat, and sun exposure. Use it as part of a maintenance routine whenever warmth returns—typically every 2–4 weeks for many users. Always follow package directions and perform a strand test to determine ideal timing for repeat applications.

• Typical longevity: up to 3 weeks per single application
• Reapply as brass reappears; common cadence is 2–4 weeks
• Longevity influenced by shampooing, UV, and styling heat

Who is this for: L'Oreal Paris Feria Pearl Blonde Anti Brass Power Hair Toner is aimed at people with lightened or blonde hair who want to neutralize warm undertones quickly without a full dye session. It’s ideal for someone seeking faster at-home tone correction that adds shine and smoothness while preserving their existing color. If you want to maintain a cooler, multi-faceted blonde look between salon visits without lifting or covering roots, this toner is a practical option.

Ingredients

1253336 C INGREDIENTS AQUA / WATER / EAU LAURETH-2 PEG-4 RAPESEEDAMIDE GLYCERIN LAURETH-12 OLETH-30 SODIUM CETEARYL SULFATE POLYQUATERNIUM-6 PARFUM / FRAGRANCE ERYTHORBIC ACID CETYL HYDROXYETHYLCELLULOSE ETHANOLAMINE EDTA SODIUM SULFITE p-PHENYLENEDIAMINE 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCL TETRASODIUM EDTA FIL CODE D255416/1 1190012 INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PHOSPHORIC ACID TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE SODIUM SALICYLATE FIL CODE D211395/5