L'Oreal Paris Feria Iced Brunette Toner for Brunettes, Ammonia-Free Demi-Permanent, Anti-Brass Conditioning

L'Oreal Paris Feria Iced Brunette Toner is an ammonia-free demi-permanent toner that neutralizes brass and refreshes multi-dimensional brunette shades in minutes.

Designed to refresh and refine brunette color between salon visits, this Feria toner targets unwanted warm, orange and red tones while conditioning lightened strands. Its fast-acting formula works on highlights, balayage, ombré and all-over brunette shades without lifting your base color. The product pairs cooling pigments with built-in conditioning polymers to help hair look sleeker and shinier after use.

How quickly will I see cooler, less brassy brunette tones?

You can notice visible neutralization in as little as five minutes thanks to Feria's rapid-action technology. Timing depends on current hair color and porosity, so a strand test helps determine the ideal processing time for your desired tone. Results are demi-permanent and gradually fade over time rather than permanently altering your base shade.

• Works in around 5 minutes for many users
• Processing time varies with prior lightening and hair porosity
• Demi-permanent formula fades over weeks rather than lifting base color

Will this toner damage my hair or change my root color?

The Feria Iced Brunette Toner is ammonia-free and formulated with conditioning polymers to help reinforce weakened, lightened strands. It does not lift natural or previously applied base color, so it won’t alter root shade or permanently dye gray hair. Because results depend on hair condition, use protective treatments if your hair is highly porous or compromised.

• Ammonia-free demi-permanent formula minimizes aggressive chemical lift
• Bonding care complex helps support strand strength and shine
• Does not lift base color or provide gray coverage

How long does the anti-brass effect last and how often should I reapply?

After a single application, the toner can hold brass at bay for up to about three weeks for many users. Frequency of reapplication depends on your hair care routine, exposure to sun, heat styling, and shampoo choices—clarifying shampoos will fade tone faster. For maintenance, plan touch-ups every 2–4 weeks or as you notice warm tones returning.

• Up to approximately three weeks of cooler tones after one use
• Shampooing, sun, and heat can shorten wear time
• Maintenance recommended every 2–4 weeks for consistent results

Is this suitable for all brunette techniques like balayage and highlights?

Yes — the toner is formulated for a wide range of brunette looks, from all-over color to dimensional techniques such as balayage, highlights and ombré. It targets brassy highlights and lightened ends while leaving darker, unlifted areas unchanged. Because it’s demi-permanent, it blends and refines already-lightened sections without dramatic color lifting.

• Works on highlights, balayage, ombré and full brunette shades
• Neutralizes unwanted warm tones on lightened sections
• Doesn’t dramatically alter darker, unlightened hair

Who is this for: This toner is ideal for brunettes who want a quick at-home refresh to remove brass and maintain cool, multi-dimensional color between salon appointments. It’s a good fit for those with highlighted or lightened sections seeking softer, shinier results without permanent color change. If you need gray coverage or permanent color transformation, consider a different L'Oreal Paris hair color product designed for those goals.

Ingredients

1190012 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D211395/5). 1253335 - INGREDIENTS: AQUA / WATER / EAU • LAURETH-2 • PEG-4 RAPESEEDAMIDE • GLYCERIN • LAURETH-12 • OLETH-30 • SODIUM CETEARYL SULFATE • POLYQUATERNIUM-6 • PARFUM / FRAGRANCE • ERYTHORBIC ACID • CETYL HYDROXYETHYLCELLULOSE • ETHANOLAMINE • EDTA • SODIUM SULFITE • TOLUENE-2,5-DIAMINE • m-AMINOPHENOL • 4-AMINO-2-HYDROXYTOLUENE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • 2,4-DIAMINOPHENOXYETHANOL HCL • CITRIC ACID • TETRASODIUM EDTA • THIOGLYCERIN (F.I.L. T255415/2). 1260524 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • DIMETHICONE • BIS-CETEARYL AMODIMETHICONE • CETYL ESTERS • CITRIC ACID • ISOPROPYL ALCOHOL • DICETYLDIMONIUM CHLORIDE • PARFUM / FRAGRANCE • SODIUM CITRATE • PHENOXYETHANOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • ISOPROPYL MYRISTATE • HYDROXYPROPYL GUAR • COCO-BETAINE • AMODIMETHICONE • CETRIMONIUM CHLORIDE • DILAURYL THIODIPROPIONATE • TRIDECETH-10 • SODIUM CHLORIDE • PEG-100 STEARATE • STEARETH-6 • TRIDECETH-3 • ACETIC ACID • TRISODIUM HEDTA (F.I.L. T291377/1).