L'Oreal Paris Feria Permanent Hair Color 100 Pure Diamond Pack of 2 — Shimmering Platinum with Bonding Care

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 100 Pure Diamond is a permanent at-home dye that creates bright, multi-dimensional platinum tones with intense shimmer.

Designed by L'Oreal master colorists, Feria blends prismatic pigments and a Power Shimmer finish to produce head-turning, fashion-forward platinum blondes without a salon visit. Each kit combines color, developer, and a Bonding Care Complex conditioner to help seal the hair surface and enhance shine after dyeing. This two-pack gives you a backup or an extra application for long hair, touch-ups, or future color refreshes.

How will this shade affect my current blonde or lightened hair?

If your hair is already lightened, 100 Pure Diamond intensifies cool, icy platinum tones and layers reflective shimmer across strands. Results depend on your starting level—lighter hair will show the most vivid shimmer while medium blondes may need pre-lightening for full effect. Expect a multi-tonal finish rather than a flat single shade.

• Best on pre-lightened or very light blonde bases for true platinum payoff
• Creates 3X highlight effect for visible shimmer and depth
• Includes Bonding Care Complex Conditioner to smooth and lock in shine
• Pack of 2 for multiple uses or extra coverage on long hair

Is Feria permanent color safe for my hair's integrity?

Feria is a permanent oxidative hair color formulated to deposit long-lasting pigment while including a conditioning step to reduce surface roughness. The kit's conditioner is designed to help fortify hair bonds and add slip and shine after coloring. As with all permanent color, follow instructions and perform a patch and strand test to gauge tolerance and expected results.

• Contains a bonding care conditioner to help strengthen and smooth strands
• Follow included directions for developer mixing and application timing
• Perform allergy and strand tests before full application
• For dramatic lifts, pre-lightening may be required by professionals

How do I use the kit for even, shimmering platinum results?

The kit provides step-by-step directions: mix color and developer, apply thoroughly to dry, unwashed hair, wait the instructed processing time, then rinse and apply the Power Shimmer conditioner. Section hair for consistent coverage and use the included applicator for roots and lengths. Rinse until water runs clear before conditioning to lock in color and shine.

• Apply to dry hair, starting at roots and moving to ends for even coverage
• Process for the time specified in the instructions for optimal lift
• Rinse thoroughly and use the included conditioner to seal color
• Use both kits for thick or very long hair, or save one for touch-ups

What maintenance keeps the shimmer and tone vibrant longer?

To preserve the icy platinum shimmer, use sulfate-free color-safe shampoos, cool-water rinses, and occasional toning treatments suited for cool blondes. Protect hair from sun and chlorinated water to avoid unwanted brassiness. Regular conditioning and occasional color-refresh applications from the second kit will maintain brightness and shimmer.

• Choose color-safe, sulfate-free shampoos and conditioners
• Rinse with cool water to seal the cuticle and extend shine
• Use a purple or blue-toning product as needed to neutralize brass
• Apply deep conditioning weekly to support hair strength and gloss

Who is this for: L'Oreal Paris Feria 100 Pure Diamond is tailored for anyone seeking a high-impact, shimmering platinum result at home—ideal for pre-lightened blondes, trend-savvy color changers, and people who want a bold, prismatic finish without an immediate salon appointment. If your hair is darker, consider consulting a professional for safe lightening before using this shade. Always follow safety instructions included with the kits.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1108503 - INGREDIENTS: AQUA / WATER / EAU • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • POLYQUATERNIUM-6 • OLEYL ALCOHOL • PARFUM / FRAGRANCE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • TETRASODIUM EDTA • BHT • p-PHENYLENEDIAMINE • 2,4-DIAMINOPHENOXYETHANOL HCL • m-AMINOPHENOL (F.I.L. T44194/7). 1171216 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209748/10). 1183532 - INGREDIENTS: HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • PARFUM / FRAGRANCE • COCOS NUCIFERA OIL / COCONUT OIL • POLY(LINSEED OIL) (F.I.L. T177462/2). 1260524 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • DIMETHICONE • BIS-CETEARYL AMODIMETHICONE • CETYL ESTERS • CITRIC ACID • ISOPROPYL ALCOHOL • DICETYLDIMONIUM CHLORIDE • PARFUM / FRAGRANCE • SODIUM CITRATE • PHENOXYETHANOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • ISOPROPYL MYRISTATE • HYDROXYPROPYL GUAR • COCO-BETAINE • AMODIMETHICONE • CETRIMONIUM CHLORIDE • DILAURYL THIODIPROPIONATE • TRIDECETH-10 • SODIUM CHLORIDE • PEG-100 STEARATE • STEARETH-6 • TRIDECETH-3 • ACETIC ACID • TRISODIUM HEDTA (F.I.L. T291377/1).