L'Oreal Paris Feria Permanent Hair Color - 36 Chocolate Cherry (Deep Burgundy Brown), Multi-Tonal Shimmer & Conditioner

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 36 Chocolate Cherry is a permanent at-home dye kit that delivers deep burgundy-brown shade with multi-tonal shimmer and built-in conditioning.

Feria's bold palette and prismatic finish are crafted by L'Oreal colorists to create a multi-dimensional shade that reflects light for visible shimmer. This boxed kit combines an ammonia-based colorant with the Power Shimmer Conditioner to lock in color tones while helping maintain softness and shine after application. Designed for DIY use, the kit targets anyone seeking a rich chocolate-cherry burgundy that reads both warm and deep in different lights.

How will the Chocolate Cherry shade look on my hair?

The 36 Chocolate Cherry (Deep Burgundy Brown) shade layers warm chocolate brown with cherry-red shimmer for a complex, reflective finish. On lighter bases the red highlights will be more visible; on darker hair the result skews deeper with subtle red shine.

• On lightened or blonde hair: vivid cherry shimmer and brighter red tones.
• On medium brown hair: balanced burgundy-brown with visible multi-tonal highlights.
• On dark brown or black hair: deep brown with restrained red reflections.
• Gray coverage: provides coverage but results vary based on percentage of gray.

How long does Feria permanent color last and how should I care for it?

Feria is a permanent hair color, so the pigment is designed to penetrate the hair shaft and remain until new growth appears. Color longevity depends on hair porosity, washing frequency, heat styling, and UV exposure; using color-safe products preserves vibrancy longer.

• Use sulfate-free, color-protecting shampoo and conditioner.
• Rinse with cooler water to help seal the cuticle and reduce fading.
• Limit frequent washing and use a UV protectant or hat in strong sun.
• Apply the included Power Shimmer Conditioner after coloring and weekly as a boost.

What comes in the Feria kit and how do I apply it safely at home?

The kit includes developer, colorant cream, the Power Shimmer Conditioner, gloves, and detailed instructions—everything needed for one full application. Follow the provided directions precisely, perform a patch test 48 hours prior, and take timing cues from your natural color and desired intensity.

• Perform allergy patch test 48 hours before use to check sensitivity.
• Mix the colorant and developer thoroughly for consistent results.
• Apply to dry, unwashed hair for best pigment uptake, following timing on instructions.
• Rinse until water runs clear, then apply the Power Shimmer Conditioner to lock shine.

Will the Power Shimmer Conditioner help my hair feel healthy after dying?

The Power Shimmer Conditioner included with Feria is formulated to replenish moisture and enhance shine so color looks glossy and multi-dimensional. While it helps smooth and condition strands, ongoing hydration and occasional deep-conditioning masks keep hair feeling its best.

• Seals the cuticle to enhance color reflection and smoothness.
• Adds immediate shine and reduces roughness after rinsing out dye.
• Used weekly, it supports longer-lasting, vibrant-looking color.
• Combine with routine treatments for improved manageability.

Who this is for: This Feria 36 Chocolate Cherry kit is suited to people who want a salon-inspired, fashion-forward permanent color at home—especially those seeking a deep brown base enriched with cherry-red shimmer. It fits customers comfortable with permanent color processes who want bold, multi-tonal results without a professional appointment. If you prefer subtle or temporary changes, consider a demi- or semi-permanent alternative instead.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1108517 Feria Color Chocolate Cherry 3.66 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 4-AMINO-2-HYDROXYTOLUENE 2-AMINO-3-HYDROXYPYRIDINE p-AMINOPHENOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44174/2 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3