L'Oreal Paris Feria Permanent Hair Color 40 Espresso — Deep Espresso Brown with Shimmering Highlights, Conditioning Treatment

Feria's Multi-Faceted Shimmering Permanent Hair Color in shade 40 Espresso delivers a rich espresso brown base lifted by prismatic, three-times intensified highlights for visible depth and sheen. Crafted by L'Oreal master colorists, this kit combines fashion-forward pigments with home-use convenience and a post-color conditioner designed to protect and enhance the finished shade. The formula aims to leave hair looking multi-tonal and glossy without a salon visit.

What kind of finish and tone will I get with shade 40 Espresso?

Shade 40 Espresso gives a deep brown foundation with warm, shimmering highlights woven through the color to create dimension. The result is not uniform—expect luminous streaks that catch light and add movement to the dark base.

• Deep espresso brown base for rich color depth
• Three-times intensified highlights for prismatic shimmer
• Multi-tonal effect that reflects light for added shine
• Suitable for creating subtle warmth or bolder contrast depending on application

How does the kit protect and condition hair after coloring?

Included in the Feria kit is a Power Shimmer Conditioner with a Bonding Care Complex that helps fortify strands after the chemical process. It aims to restore manageability and boost gloss so color appears vibrant and hair feels smoother.

• Bonding Care Complex supports the strength of hair fibers
• Post-color conditioner seals and enhances shine
• Designed to maintain color vibrancy over multiple washes

Is Feria 40 Espresso suitable for covering gray hair or altering lighter shades?

Feria permanent formulas are designed to provide long-lasting coverage and can significantly change hair color, including covering grays. Outcomes vary by starting shade and hair porosity; very lightening or dramatic changes may require a professional or pre-lightening step for best results.

• Permanent dye targets gray coverage and long wear
• Best on medium to dark natural shades for true espresso tone
• Lightening very dark hair to a lighter brown may need additional processing

How do I get the most out of Feria color at home?

Read and follow the included instructions carefully, perform a strand and allergy test before use, and apply to clean, dry hair for even distribution. Use the Power Shimmer Conditioner after rinsing and choose color-safe shampoos to help the shade stay vibrant longer.

• Perform a patch and strand test 48 hours before coloring
• Apply evenly from roots to ends for consistent multi-tonal results
• Use sulfate-free, color-preserving haircare to extend vibrancy

Who is this for: L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color 40 Espresso is aimed at people who want a salon-inspired deep brown shade with visible luminous highlights at home. It suits those seeking bold, fashion-driven color effects and multi-dimensional shine, plus anyone who values a built-in conditioner to help maintain hair strength and finish. If you want dramatic shimmer embedded in a rich espresso base without a professional appointment, this kit is an accessible option.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1108500 Feria Color Expresso 4.01 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl m-AMINOPHENOL AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44193/2 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4