L'Oreal Paris Feria Permanent Hair Color 40 Espresso - Pack of 2, Multi-Tonal Shimmer & 3X Highlights

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 40 Espresso is a two-pack permanent hair dye that delivers deep, multi-tonal brown with intense shimmer and 3X highlights for fashion-forward, glossy results.

Inspired by runway color techniques, Feria blends prismatic tones and shimmering highlights into a single permanent formula. This pack of two kits is formulated to create multi-dimensional espresso brown with visible sparkle and depth. Each kit includes the professional-style developer, colorant, and Power Shimmer Conditioner to help seal and smooth the hair after coloring. Packaging may vary.

How will Feria 40 Espresso change my hair’s tone and finish?

Feria is built to add multiple tonal layers in one application, so espresso appears dimensional rather than flat. The formula emphasizes shimmering highlights alongside a rich base color for a glossy, fashion-inspired finish.

• Creates multi-tonal espresso with 3X shimmering highlights
• Gives a reflective, metallic-like sheen for added depth
• Designed for bold, edgy color results without salon mixing

Will this kit cover gray and keep color looking fresh?

Feria is a permanent hair color that covers most grays while imparting its signature shimmer. The included Power Shimmer (Bonding Care Complex) Conditioner helps smooth the cuticle and maintain vibrancy after the color process.

• Permanent formula aims to provide solid gray coverage
• After-color conditioner helps seal color and boost shine
• Color longevity improves with color-safe shampoos and gentle care

How do I use the two-pack at home safely and effectively?

Each kit contains colorant, developer, and a conditioner designed for at-home application; follow the enclosed instructions and the included safety warnings. Perform a patch test 48 hours before coloring to check for sensitivity, and protect skin and clothing during application.

• Read and follow the instruction leaflet in each kit
• Do a patch test 48 hours before use to avoid allergic reactions
• Apply to clean, dry hair and use the Power Shimmer Conditioner after rinsing

How does the Bonding Care Complex help hair after coloring?

The Bonding Care Complex in Feria’s Power Shimmer Conditioner targets the hair surface to smooth and seal the cuticle after color processing. While it supports stronger-looking hair and enhanced shine, continued color care at home will help maintain results.

• Helps smooth and condition hair cuticles after dyeing
• Contributes to up to stronger-feeling hair when used as directed
• Works best combined with color-safe shampoos and conditioners

Who is this for? L'Oreal Paris Feria 40 Espresso is aimed at people who want a permanent, fashion-forward espresso brown with shimmering highlights without a salon visit. It suits those comfortable with at-home color kits who desire multi-dimensional depth, noticeable shine, and a bolder look. If you have extensive gray coverage needs, very light blonde hair, or damaged hair, consider consulting a stylist or doing a strand test first to preview color outcome and tone intensity.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1107535 FERIA - Midnight Collection - 3.26 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM THIOLACTATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D43841/2 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 L'OREAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4