L'Oreal Paris Feria Permanent Hair Color — 50 Havana Brown Medium Brown with Shimmer & Bonding Care

L'Oreal Paris Feria 50 Havana Brown is a permanent, multi-tonal hair color kit that creates medium brown shades with intense shimmer and three-dimensional highlights.

Feria uses a prismatic color system developed by L'Oreal Paris colorists to deliver vivid, fashion-inspired tones at home. This kit combines permanent color chemistry with the Power Shimmer Conditioner and Bonding Care Complex to help preserve vibrancy and condition hair after coloring. The result is a bold, multi-faceted medium brown (Havana Brown) with reflective highlights and a salon-style finish without a salon appointment.

How does Feria create the shimmering, multi-dimensional Havana Brown?

The formula layers pigments and light-reflective tones so color appears to shift with movement and light. Feria’s shade blends contrast and subtle highlights to produce a dimensional medium brown instead of a flat, single-tone dye.

• Prismatic pigment blend developed by L'Oreal Paris master colorists
• Engineered for 3X highlight effect to enhance depth and shimmer
• Permanent oxidation dye for long-lasting shade retention

Will this kit damage my hair, and how does the conditioner help?

The kit includes a Power Shimmer Conditioner and a Bonding Care Complex designed to hydrate and support hair structure after color. While permanent dyes alter hair cuticle to deposit color, the included treatment helps reduce the look and feel of dryness.

• Bonding Care Complex helps reinforce hair bonds for stronger-feeling hair
• Power Shimmer Conditioner adds moisture and reflective sheen
• Use weekly to help maintain softness and color brilliance

How do I use Feria 50 Havana Brown at home for best results?

Follow the enclosed instructions exactly: perform a patch test first, mix the developer and colorant, apply evenly to clean, dry hair, and process for the recommended time. Rinse thoroughly and finish with the included conditioner to lock in color and shine.

• Perform 48-hour allergy patch test before full application
• Apply to dry hair and follow timing guidelines on the leaflet
• Rinse until water runs clear, then use the Power Shimmer Conditioner

How long will the Havana Brown shade last and how can I preserve it?

As a permanent color, Feria deposits lasting pigments that gradually fade with washing, sun exposure, and styling. To extend vibrancy, use color-safe shampoos, limit hot-tool heat, and use the included conditioner plus periodic color-care treatments.

• Permanent color designed for extended wear, not temporary rinse-out
• Choose sulfate-free, color-care products to reduce fading
• Top up roots or refresh highlights as needed for maintained dimension

Who is this for: L'Oreal Paris Feria 50 Havana Brown suits anyone seeking a bold, fashion-forward medium brown with multi-dimensional shimmer—ideal for trend-conscious users who want salon-style tone and highlights at home. It’s appropriate for people with natural to previously colored hair looking for a permanent change; if you have heavily lightened or chemically treated hair, consider a strand test or consult professional advice to predict final results.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1077905 Feria Color Havana Brown 5.02 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl m-AMINOPHENOL AMMONIUM THIOLACTATE 2-METHYLRESORCINOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44177/2 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21