L'Oreal Paris Feria permanent hair color — 91 Champagne Cocktail Light Beige Blonde, multi-tonal shimmer & 3X highlights

L'Oreal Paris Feria 91 Champagne Cocktail is a permanent multi-tonal hair color kit that creates luminous, light beige blonde with intensified shimmer and 3X highlights.

Feria's 91 Champagne Cocktail was developed to deliver a prismatic, fashion-forward blonde without a salon visit. The formula combines L'Oreal's color expertise with a Power Shimmer Conditioner and Bonding Care Complex to boost shine, enhance multi-faceted highlights, and help maintain color vibrancy after application. This kit is intended for people seeking a bold, reflective blonde finish with dimensional highlights.

How does Feria create the shimmering, multi-tonal Champagne Blonde look?

Feria uses a blend of color pigments engineered to lay down several tones at once, producing a reflective, layered effect. The 3X highlights technology intensifies brightness in selected strands so the color reads as luminous rather than flat. Results depend on starting hair level and whether pre-lightening was required.

• Multi-tonal pigments for depth and dimension
• 3X highlights for enhanced light reflection
• Custom-blended shade inspired by fashion trends

What does the kit include and how does the Power Shimmer Conditioner help?

The kit typically contains developer, colorant, applicator, and after-color Power Shimmer Conditioner. The conditioner seals the cuticle to boost shine and helps preserve the shimmering finish. It’s formulated to leave hair feeling softer and more manageable after coloring.

• Developer and colorant for permanent coverage
• Applicator for precise at-home application
• Power Shimmer Conditioner to hydrate and enhance shine

Will Feria 91 cover gray hair and how long does the color last?

As a permanent hair color, Feria is designed to provide gray coverage when used as directed. Longevity depends on hair care routine, exposure to sun and water, and shampoo frequency; expect lasting color with gradual root regrowth. Using color-safe products and the included conditioner helps prolong vibrancy.

• Permanent formulation targets gray coverage
• Color permanence varies by hair porosity and upkeep
• Color-safe shampoos and conditioners extend vibrancy

How should I prepare and apply this light beige blonde shade for best results?

Read and follow the enclosed instructions, perform a patch test, and assess your starting hair level. For darker hair, a pre-lightening step may be needed to achieve the Champagne Blonde tone. Apply evenly from roots to ends, time according to directions, then rinse and use the Power Shimmer Conditioner to finish.

• Perform patch/strand test 48 hours before use
• Pre-lighten darker hair for truer light-beige results
• Use included conditioner to seal color and boost shine

Who is this for: Feria 91 Champagne Cocktail suits anyone wanting a runway-inspired, shimmering light beige blonde without an in-salon appointment. It works best for users comfortable with at-home coloring, willing to follow safety and application steps, and prepared to maintain color with gentle, color-safe care. If you have very dark or previously colored hair, consider consulting a professional or performing a strand test for predictable results.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106019 Feria Color Champagne Cocktail 9.13 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID AMMONIUM HYDROXIDE ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL m-AMINOPHENOL AMMONIUM THIOLACTATE 2-METHYLRESORCINOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44171/2 178914 U L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4