L'Oreal Paris Feria Permanent Hair Color B61 Downtown Brown (Hi‑Lift Cool Brown) – Pack of 2, Multi‑Faceted Shimmer & Bonding Care

L'Oreal Paris Feria B61 Downtown Brown is a hi-lift cool brown permanent hair color kit that delivers multi-faceted shimmering color with built-in shine serum and a Bonding Care Complex conditioner.

Feria reimagines at-home hair color by combining fashion-inspired, prismatic shades with hair care ingredients so your new color looks vivid and luminous. This pack contains two complete dye kits in shade B61 Downtown Brown (Hi-Lift Cool Brown), formulated to create 3X highlights and intensified multi-tonal shimmer in about 25 minutes. Each kit includes a vitamin-infused shine serum plus a Bonding Care Complex Conditioner designed to help reinforce weak hair bonds for stronger-feeling, more vibrant results. Follow the included insert for full application and safety instructions.

How will B61 Downtown Brown look on my hair?

B61 Downtown Brown is a hi-lift cool brown designed to lift and neutralize warm undertones while producing a multi-tonal, shimmering finish. Results vary by starting level and hair porosity, with the most noticeable prismatic highlights on pre-lightened or naturally lighter bases.

• Hi-lift cool brown that reduces brassiness for cooler brown tones
• 3X highlights effect for depth and dimension
• Shimmering, multi-faceted finish from custom-blended pigments
• Best on level 7–9 bases for brightest lift; still effective on darker hair with visible warm-up

What’s included and how does it protect hair during coloring?

Each Feria kit contains developer, colorant, a vitamin-infused shine serum, and a Bonding Care Complex Conditioner. The serum adds surface shine while the Bonding Care Complex aims to support hair strength after processing, helping color appear healthier and more vibrant.

• Vitamin-infused shine serum in oils for glossy surface finish
• Bonding Care Complex Conditioner to reinforce weak bonds—tested to improve strength versus untreated hair
• Complete instructions in the insert for safe, even application
• Pack of 2 kits for two applications or touch-up plus color change

How long does the color process take and how long will it last?

Processing time is approximately 25 minutes for permanent color development. As a permanent hair dye, Feria provides long-lasting color that resists fading when you follow recommended aftercare; frequency of washing, UV exposure, and styling can affect longevity.

• 25-minute processing time for standard application
• Permanence typical of oxidative hair color—designed for long-lasting vibrancy
• Use color-safe shampoos and conditioners to extend results
• Avoid excessive heat and sun exposure to reduce premature fading

Is Feria B61 suitable for my hair type and routine?

Feria works on a wide range of hair types, from straight to curly and fine to coarse, but final shade and shimmer depend on your starting color and hair condition. The included conditioning step and serum are helpful for maintaining shine and manageability after coloring.

• Formulated for use on natural and previously colored hair—follow strand test for best predictability
• Includes conditioner to help with strength and smoothness after coloring
• Vegan shade formulation; vitamins delivered in serum oils
• Not a substitute for professional treatments for severely damaged hair—perform a strand/pore test first

Who is this for: L'Oreal Paris Feria B61 Downtown Brown is ideal for people who want a bold, fashion-forward cool brown with shimmering multi-tonal highlights without a salon visit. It suits those seeking a high-impact permanent color with built-in shine and conditioning steps—especially users aiming to neutralize warm tones and add dimensional depth. Always read and follow the included instructions and safety warnings before use.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1077842 Feria Color Bronze Shimmer 5.33 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL p-AMINOPHENOL m-AMINOPHENOL 6-HYDROXYINDOLE AMMONIUM THIOLACTATE 2-METHYLRESORCINOL p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44176/2 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 L'OREAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21