L'Oreal Paris Feria Permanent Hair Color Extreme Platinum Pack of 2 — Multi-dimensional Shimmering Blonde

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Extreme Platinum is a salon-inspired permanent dye kit that delivers intense, multi-dimensional platinum with built-in shimmer and a nourishing conditioner for sealed, smoother results.

Designed for people who want an eye-catching, fashion-forward blonde without a salon visit, this Feria kit layers prismatic tones and three times the visible highlights to create vivid, reflective platinum. Each pack contains two full kits so you can complete a thorough application or keep a spare for touch-ups. The formula pairs high-impact pigments with a Power Shimmer Conditioner to help seal the cuticle and support color vibrancy.

How will Extreme Platinum change my natural color?

Extreme Platinum lifts and deposits cool, light-reflective pigments to produce a bright, near-white blonde with shimmering dimension. Results depend on your starting shade; darker hair may require pre-lightening to reach the same level of lift. The kit includes developer and pigments tuned for dramatic lift and multi-tonal finish.

• High-lift pigment designed for dramatic blonde outcomes.
• Creates prismatic highlights for reflective, multi-dimensional tone.
• Best results on pre-lightened or naturally light hair; consult instructions for dark hair.

Does the kit help protect and condition hair during coloring?

Yes—the included Power Shimmer Conditioner is formulated to close the cuticle after color processing and deliver smoother-looking strands. While permanent dyes chemically alter hair, this conditioner helps restore surface shine and reduces roughness so color looks luminous. Follow the post-color treatment for optimal feel and appearance.

• Bonding care complex in the conditioner to support strand strength.
• Seals the cuticle to enhance shine and reduce tangling.
• Applied immediately after rinsing the color to lock in tone and smooth texture.

How long will the Extreme Platinum shade last and what maintenance is needed?

As a permanent dye, Extreme Platinum deposits long-lasting pigments that stay until new growth appears; color fade depends on washing routine and hair porosity. Use sulfate-free shampoos, cool water rinses, and the brand’s color-safe conditioners to prolong brightness. Regular toning or purple shampoo can counteract unwanted brassiness in platinum shades.

• Permanence lasts through multiple washes; new growth will require touch-ups.
• Sulfate-free, low-heat styling and UV protection extend vibrancy.
• Use toning products or purple shampoo to maintain cool, platinum tones.

What should I consider before using this professional-style high-lift dye at home?

High-lift platinum requires careful application and sometimes prior lightening; evaluate your current hair health and color level before starting. Perform a strand and allergy test as instructed, and follow timing guidelines precisely to avoid over-processing. If you have previously colored, very dark, or fragile hair, consult a professional for personalized advice.

• Do an allergy patch and strand test 48 hours before full use.
• Assess prior color history—previous dyes affect lift and final tone.
• Follow developer ratios and processing times in the instructions.

Who is this for: L'Oreal Paris Feria Extreme Platinum is aimed at trend-driven colorists who want a bold, reflective platinum without an appointment—ideal for those with light to medium base shades or for anyone willing to pre-lighten. It suits users seeking fashion-focused, multi-dimensional color with an included conditioning step for improved surface texture. Choose this pack if you want salon-inspired, shimmering blonde results at home and are comfortable following step-by-step color instructions.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1107535 FERIA - Midnight Collection - 3.26 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl 4-AMINO-2-HYDROXYTOLUENE m-AMINOPHENOL 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM THIOLACTATE p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D43841/2 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3 L'OREAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4