L'Oreal Paris Feria Permanent Hair Color – Extreme Platinum, Ultra-Light Shimmer with Power Shimmer Conditioner

L'Oreal Paris Feria Extreme Platinum is a permanent, multi-faceted hair color kit that creates shimmering, ultra-light platinum blonde with intensified 3X highlights.

Designed by L'Oreal Paris master colorists, this Feria permanent hair dye delivers a prismatic, high-shine platinum result without a salon visit. The kit combines bold, multi-tonal pigments and a Power Shimmer Conditioner formulated to hydrate and condition colored hair. Ideal for anyone wanting an edgy, reflective platinum finish, Feria balances striking color with care to help hair look vibrant and luminous after coloring.

How does Feria produce an extreme platinum shade while keeping hair conditioned?

The formula lifts and deposits multi-tonal pigments to reach an ultra-light platinum outcome, then follows with a Power Shimmer Conditioner to replenish moisture and enhance shine. Instead of a flat single tone, Feria builds dimension so light reflects across the hair for a shimmering effect.

• Professional-inspired lift and color blend for multi-tonal platinum results
• Power Shimmer Conditioner restores softness and glossy surface finish
• 3X highlights technology increases color depth and reflective shimmer

What should I expect during application and aftercare?

Application is designed for at-home use with step-by-step instructions in the kit. After coloring, follow with the included conditioner and use color-safe shampoos and conditioners to preserve tone and shine. Regular use of the Power Shimmer Conditioner keeps hair feeling smoother and helps manage dryness that can follow lightening.

• Complete at-home kit with developer, colorant, and conditioning treatment
• Simple instructions for mixing, applying, and rinsing for even color
• Aftercare focuses on hydration and color protection to prolong vibrancy

Will Feria cover gray hair and deliver consistent platinum on darker bases?

Feria is formulated as a permanent hair color capable of gray coverage, but results vary by starting hair shade. Darker bases may require pre-lightening to reach extreme platinum; perform a strand test to assess lift and tone before full application. For best outcomes on very dark hair, consider staged lightening or professional guidance.

• Permanent formula provides gray coverage; coverage depends on starting level
• Darker hair may need additional lightening to achieve extreme platinum
• Strand test recommended to preview lift, tone, and processing time

How long does the shimmering platinum effect last, and how can I maintain it?

Color longevity depends on hair porosity, washing frequency, and aftercare routine. Expect the vibrant shimmer to fade gradually; using sulfate-free, color-safe products and weekly conditioning treatments will help retain tone and shine. Root touch-ups maintain a consistent look as natural growth appears.

• Fade rate influenced by washing, UV exposure, and heat styling
• Use color-protecting shampoos and periodic masks to preserve luminosity
• Root touch-up or reapplication keeps overall color uniform over time

Who is this for: Feria Extreme Platinum suits anyone seeking a high-impact, fashion-forward platinum blonde with multi-dimensional shimmer. It’s best for users comfortable with at-home permanent color application or those willing to perform pre-lightening if starting from a dark base. Choose Feria if you want a runway-inspired, reflective blonde with conditioning built into the kit to help hair feel smoother and look glossy after coloring.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106011 Feria Color Coppery Shimmer 7.40 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL p-AMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 2-AMINO-3-HYDROXYPYRIDINE 6-HYDROXYINDOLE AMMONIUM THIOLACTATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44189/2 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3