L'Oreal Paris Feria Permanent Hair Color V28 Midnight Violet — Multi-tonal Shimmering Deep Violet, Conditioning Kit

L'Oreal Paris Feria V28 Midnight Violet is a permanent shimmering deep-violet hair dye that delivers multi-tonal, prismatic color with built-in conditioning for glossy, dimensional results.

Feria V28 Midnight Violet blends deep violet tones with three levels of highlights to create an iridescent, fashion-forward purple. Formulated by L'Oreal master colorists, the kit pairs a Conditioning Colour Crème and Developer with an Aromatic Shimmer Serum and Power Shimmer Conditioner to lock in shine and help hair feel smooth after coloring. It's intended for at-home use to achieve bold, attention-grabbing color without a salon visit.

How does Feria create that multi-faceted shimmer?

The color system layers pigments and shimmering highlights so light reflects across multiple tonal planes, producing a prismatic effect rather than a flat single shade. The included Aromatic Shimmer Serum amplifies shine, while the developer opens the cuticle just enough for deeper pigment deposit.

• 3X highlight technology for streaked illumination
• Prismatic color blend customized by L'Oreal colorists
• Aromatic Shimmer Serum enhances reflective sheen
• Power Shimmer Conditioner seals and smooths after coloring

Will this permanent dye work on my current hair color?

Results depend on your starting shade and whether hair has existing color treatments. On natural dark hair, Feria V28 will deliver a deep, shimmering violet with visible highlights; on lightened hair, expect brighter, more vivid violet tones. For previously dyed or resistant hair, a strand test shows final intensity.

• Natural dark hair: richer, deeper violet finish
• Pre-lightened hair: brighter, more vibrant violet
• Previously colored hair: results vary—perform strand test
• Gray coverage: provides coverage but check strand test for exact tone

What comes in the Feria V28 kit and how do I use it safely at home?

The kit includes Conditioning Colour Crème, Conditioning Developer Crème, an Aromatic Shimmer Serum, and Power Shimmer Conditioner. Follow the included instructions: mix colour and developer, apply to dry hair, monitor processing time, rinse thoroughly, then condition. Always complete the patch test before full application to check for sensitivity.

• Included: Colour crème, developer crème, shimmer serum, conditioner
• Application: mix, apply evenly to dry hair, process as directed
• Aftercare: use included Power Shimmer Conditioner to lock shine
• Safety: perform patch test and follow timing directions strictly

How long does the color and shine last, and how can I maintain it?

As a permanent dye, the underlying pigment remains until hair grows out or is recolored, but surface vibrancy and shimmer will fade gradually with washing and sun exposure. Using sulfate-free shampoos, color-safe conditioners, and minimizing heat styling helps preserve tone. Periodic use of the Power Shimmer Conditioner or color-refresh products can restore shine between dyes.

• Permanence: long-lasting pigment; gradual surface fading expected
• Maintenance: color-safe, sulfate-free hair care preserves vibrancy
• Protection: limit sun, chlorine, and frequent hot tools
• Refresh: use conditioning and shimmer products to revive shine

Who is this for? L'Oreal Paris Feria V28 Midnight Violet is ideal for adventurous color users and fashion-forward individuals who want a deep, multi-dimensional purple with built-in shine from an at-home kit. It's suited to people comfortable with permanent color application, those who regularly maintain bold shades, and anyone seeking a prismatic, high-impact finish without a salon appointment. If you prefer subtle, low-maintenance tones or have scalp sensitivity, consult a professional before coloring.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106082 Féria Color Starry Night 2.10 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 OLEYL ALCOHOL 2,4-DIAMINOPHENOXYETHANOL HCl m-AMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE THIOGLYCERIN TOLUENE-2,5-DIAMINE POLYQUATERNIUM-6 AMMONIUM THIOLACTATE N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D46286/2 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 Formula 1183532 Feria Ampoule INGREDIENTS HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL PARFUM / FRAGRANCE COCOS NUCIFERA OIL / COCONUT OIL POLY(LINSEED OIL) FIL CODE D177462/1 Formula 437047 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 25 VOLUME , REVELATEUR 25 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12859/16 Formula 1084487 A ACCENTING AFTER COLOR INGREDIENTS AQUA / WATER / EAU DISODIUM COCOAMPHODIPROPIONATE SODIUM LAURYL SULFATE PPG-5-CETETH-10 PHOSPHATE PHOSPHORIC ACID PPG-12-PEG-50 LANOLIN GLYCOL DISTEARATE POLYQUATERNIUM-10 HEXYLENE GLYCOL SODIUM BENZOATE PARFUM / FRAGRANCE TARTARIC ACID PEG-55 PROPYLENE GLYCOL OLEATE SALICYLIC ACID PROPYLENE GLYCOL FIL CODE D43589/4 Formula 437695 Booster Fuchsia FERIA COLOR INGREDIENTS AQUA / WATER / EAU BASIC RED 51 SODIUM CHLORIDE FIL CODE D14132/14