L'Oreal Paris Feria Platinum Bounce Lightening System Kit — Up to 8-Level Lift with Bond Care & Anti-Brass Purple Conditioner

L'Oreal Paris Feria Platinum Bounce Bond Care Lightening System is a salon-grade at-home lightener that lifts hair up to eight levels while protecting elasticity and cancelling brass with a purple anti-brass conditioner.

This complete lightening kit pairs Feria's Platinum Bounce bond-care technology with a moisture-enriched lightening oil and a purple anti-brass conditioner to help create bright, multi-tonal blonde or platinum results. Formulated for a variety of textures, the system aims to reduce breakage and maintain the hair's natural shape pattern during high-lift processes. It’s designed for people who want dramatic lift without a salon visit and who need a built-in toning step to neutralize warm undertones.

How much lift can I expect and on which starting colors?

You can achieve up to eight levels of lift, most reliably from light to dark brown starting shades; results vary with natural pigment and previous color. The lightening oil helps nourish the fiber while the bond care technology supports structure during processing.

• Lifts up to 8 levels on light to dark brown hair
• Best results on natural or single-process color—previous bleaching may change outcome
• Includes nourishing oil to help reduce dryness during lift
• Bond-care formula helps maintain elasticity and shape pattern

Will this system remove or neutralize brassiness?

Yes—the kit includes a moisturizing purple anti-brass conditioner formulated to counteract orange and yellow tones that appear after lightening. Use the conditioner after rinsing the lightener to help tone and reinforce the hair for a cooler, more even finish.

• Purple pigments neutralize warm undertones immediately after lightening
• Conditioner delivers moisture to reduce roughness and frizz post-lift
• Designed to leave hair looking multi-tonal and shimmering rather than flat

How does the bond care technology protect hair during bleaching?

The Platinum Bounce bond-care system is engineered to support internal hair structure while high-lift chemistry removes pigment. Instead of leaving hair brittle, it aims to preserve elasticity and the natural curl or wave pattern so strands feel stronger after processing.

• Bond-care elements work during lift to reinforce weakened links in the fiber
• Helps maintain shape pattern and resilience for less breakage
• Nourishing additives deliver hydration to offset harsh bleaching effects

What styling and maintenance steps should I follow after using this kit?

Rinse thoroughly, apply the included anti-brass purple conditioner, and follow with color-safe, sulfate-free shampoos for ongoing care. Regular use of a purple mask or toner and weekly deep conditioning helps maintain brightness and manage dryness.

• Use the included conditioner immediately after rinsing the lightener
• Choose sulfate-free shampoos and color-protecting treatments
• Apply weekly masks or leave-in treatments to sustain moisture and tone

Who is this for: Feria Platinum Bounce is well suited for trend-focused customers who want strong lift at home—especially those with light to dark brown hair aiming for platinum, icy blonde, or high-lift multi-tonal results. It’s a practical choice for people who want a toning step built into the kit and who prioritize formulas that include bond-care and moisturizing agents. If you have previously over-processed hair, consult a professional before attempting an aggressive lift; otherwise this system provides an advanced DIY option for bold, fashion-forward lightening outcomes.

Ingredients

1171216 - Ingredients: Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate Fil D209748/10