L'Oreal Paris Feria R68 Ruby Rush Permanent Hair Color — Rich Auburn True Red with Multi-Faceted Shimmer & Conditioner

L'Oreal Paris Feria R68 Ruby Rush is a permanent hair dye that creates rich auburn-red color with multi-faceted shimmer and built-in conditioning.

This at-home color kit is formulated to deliver high-impact, prismatic tones inspired by fashion-forward salon shades. The Feria line blends luminous pigments and a Power Shimmer Conditioner so finished hair shows depth, reflective highlights, and managed softness without a professional visit. The R68 Ruby Rush shade reads as a true red with warm auburn undertones and is designed to produce vibrant, dimensional results on pre-lightened or medium brown hair.

How is the Feria R68 color different from standard permanent dye?

Feria emphasizes a multi-dimensional finish rather than a flat, single-tone result. Its formula uses layered pigments and shimmering reflectors to create visible highlights and varied color movement under light.

• Prismatic pigment blend for depth and sparkle.
• 3X highlight effect to amplify dimension.
• Designed to produce salon-inspired shine at home.

What does the included Power Shimmer Conditioner do for my hair?

The Power Shimmer Conditioner is included to help detangle and add slip after coloring while enhancing the reflective quality of the new shade. It’s intended to smooth the hair surface, boosting shine and helping maintain vibrancy between washes.

• Seals the cuticle to improve light reflection.
• Adds softness to reduce roughness after processing.
• Helps lock in the multidimensional appearance of the color.

How do I achieve the best result with R68 Ruby Rush at home?

Start with a quick strand test to check how the auburn-red develops on your base color. Follow timing and developer mixing instructions exactly, and use the included conditioner after rinsing to finish the look and preserve shine.

• Assess your starting shade; lighter bases show more vibrant red tones.
• Apply evenly from roots to ends for consistent color depth.
• Rinse until water runs clear, then use the Power Shimmer Conditioner as directed.

How long will the color and shimmer last, and what affects longevity?

As a permanent dye, R68 deposits long-lasting pigment, but fading depends on hair porosity, washing frequency, and UV or heat exposure. Using color-safe shampoos and minimizing hot tools will help preserve the red tone and shimmer.

• Color-safe products extend hue and reflective quality.
• Cooler water washes reduce pigment loss.
• Reduced sun and heat exposure slows fading.

Who this product is for: Feria R68 Ruby Rush suits anyone seeking a bold, fashion-inspired red with multi-dimensional shimmer without a salon appointment. It’s a good choice for people with medium to light brown or pre-lightened hair who want vibrant auburn-red tones and visible highlights. If you have darker hair, expect a subtler hint of ruby unless pre-lightening is used; if your hair is color-treated, match the shade based on a strand test for best predictability. This kit is intended for users comfortable following at-home coloring instructions and who want both striking color and conditioned finish in one package.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Note: Below Is The Most Comprehensive Ingredient List For This Product, But Please Note That Ingredients Vary By Shade. Please Check The Box At The Store For An Ingredient List At The Shade Level. Formula 1106017 Féria Color Booster Chromatique 6.66 INGREDIENTS AQUA / WATER / EAU ALCOHOL DENAT. PEG-4 RAPESEEDAMIDE GLYCERYL LAURYL ETHER DECETH-3 PROPYLENE GLYCOL LAURETH-5 CARBOXYLIC ACID ETHANOLAMINE DIPROPYLENE GLYCOL HEXYLENE GLYCOL AMMONIUM HYDROXIDE POLOXAMER 338 POLYQUATERNIUM-6 OLEYL ALCOHOL 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL 6-HYDROXYINDOLE AMMONIUM THIOLACTATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL p-PHENYLENEDIAMINE PARFUM / FRAGRANCE RESORCINOL EDTA ERYTHORBIC ACID FIL CODE D44265/2 Formula 437747 FERIA 3D ROUGE ADDITIVE INGREDIENTS AQUA / WATER / EAU BASIC YELLOW 87 BASIC RED 51 SODIUM CHLORIDE FIL CODE D169043/1 L'ORÉAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS AQUA / WATER HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-30 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE F.I.L. Code D56/21 Formula 1087179 D AFTER COLOR CONDITIONER INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 PANTHENOL CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA CETRIMONIUM CHLORIDE CHLORHEXIDINE DIHYDROCHLORIDE HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN 2-OLEAMIDO-1,3-OCTADECANEDIOL SOLUBLE COLLAGEN FIL CODE D52825/3