L'Oreal Paris permanent hair color Intense Dark Red RR-04 — fade-defying, 9-week radiance, 1 kit

This professional-inspired at-home hair color combines a translucent no-drip gel formula with a conditioning finish to create rich, dimensional color while helping maintain shine. The kit uses L'Oreal's Fade-Defying Color and Shine System—pairing concentrated long-lasting dyes with a Vitamin E–infused Shine Protect Conditioner and UV filter—to give you depth, color longevity, and softer-feeling hair after application.

How does this kit produce long-lasting red color?

The formula contains a high concentration of permanent dyes formulated to adhere to the hair fiber and resist early fading. A translucent gel developer helps the color penetrate evenly, while the included Shine Protect Conditioner seals the color and helps protect vibrancy.

• No-drip gel color for even application and reduced mess
• Concentrated dye pigments designed for extended wear
• Shine Protect Conditioner with Vitamin E and UV filter to help lock color

Will this cover gray hair and create natural-looking depth?

Yes—Superior Preference is formulated to deliver dependable gray coverage while maintaining multi-dimensional results. The translucent gel and carefully balanced dye level aim to create depth and natural-looking highlights within the chosen shade rather than a flat single tone.

• Reliable gray coverage built into the permanent formula
• Translucent gel delivers layered color and visible depth
• Shade RR-04 provides an intense dark red with reflective shine

What comes in the box and how easy is it to use?

The kit includes everything needed for one complete application—color gel, developer crème, Shine Protect Conditioner, gloves, and instructions—so you can color at home without extra purchases. The no-drip gel texture improves control during application, making it easier to coat roots and lengths evenly.

• Complete one-kit solution: color gel, developer, conditioner, gloves, leaflet
• No-drip gel for precise application and less waste
• Step-by-step instructions included for at-home use

How should I maintain color after dyeing to preserve vibrancy?

To keep the red tone vivid, use color-safe shampoos and condition regularly, avoid excessive heat styling, and limit prolonged sun exposure. The kit’s Shine Protect Conditioner helps preserve day-one vibrancy, but follow-up care will extend the look beyond initial weeks.

• Use sulfate-free, color-safe hair products
• Rinse with cooler water to reduce pigment loss
• Protect hair from UV and heat to slow fading

Who is this for: L'Oreal Paris Superior Preference Intense Dark Red RR-04 is aimed at anyone seeking a bold, lasting red shade with professional-level shine and gray coverage from an at-home permanent kit. It’s suitable for all common hair types and for users who want easier application thanks to a no-drip gel texture and a conditioning finish included in the kit. If you want a deep, luminous red that emphasizes depth and shine while offering up to nine weeks of color vibrancy when paired with proper upkeep, this kit is designed for you.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055755 PREFERENCE 4.6 INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE p-PHENYLENEDIAMINE SODIUM METABISULFITE p-AMINOPHENOL ERYTHORBIC ACID RESORCINOL 6-HYDROXYINDOLE ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D32563/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18