L'Oreal Paris permanent hair color Medium Ash Brown 5A — fade-defying luminous color, gray coverage

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair color kit that delivers luminous, fade-defying color with gray coverage and conditioning for up to nine weeks.

This single-box hair color combines L'Oreal Paris's Fade-Defying Color and Shine System with a translucent gel formula and a care conditioner to give hair depth, shine and longer-lasting vibrancy. The kit includes color gel, developer crème, a Shine Protect Conditioner enriched with Vitamin E and a UV filter, plus gloves and instructions — all designed to improve color adhesion and leave hair feeling conditioned.

How long will the Medium Ash Brown 5A color stay vibrant?

The formula is engineered for extended radiance; L'Oreal reports up to nine weeks of color vibrancy with regular care. Results vary by hair porosity, pre-existing color and washing frequency, but the translucent gel and protective conditioner work together to reduce fading and preserve shine.

• Fade-Defying Color and Shine System for longer-lasting pigments
• Shine Protect Conditioner with Vitamin E and UV filter to protect first-day vibrancy
• No-drip gel texture for even, adherent application that coats hair fibers

Will this cover gray hair and produce a neutral ash tone?

Yes — Superior Preference is a permanent dye formulated to cover gray hair while delivering an ash-balanced medium brown tone. The 5A shade neutralizes unwanted warmth and creates a cooler, natural-looking brown when applied as directed.

• Pigment concentration designed for reliable gray coverage
• Ash undertones to reduce brassiness and create cooler depth
• Suitable for all hair types, including previously colored hair (consult shade chart)

How easy is the at-home application and what does the kit include?

The kit is formulated with a no-drip gel for cleaner, more precise home application, making it easier to target roots or full-head color. Each box contains the color gel, developer crème, Shine Protect Conditioner, gloves and an instruction leaflet to guide you step-by-step.

• No-drip gel formula for better control and less mess
• Developer crème to activate permanent color molecules
• Conditioner for post-color shine and protection; gloves and full instructions included

How should I maintain color after dyeing to extend radiance?

Use the included Shine Protect Conditioner and choose sulfate-free color-safe shampoos to reduce washing-out of pigments. Minimize hot tools, rinse with lukewarm water, and protect hair from UV exposure to keep the ash brown tone fresh longer.

• Sulfate-free, color-safe cleansing and conditioning routine
• Use UV protection products or hats to reduce sun-driven fading
• Limit daily heat styling and use heat protectants when styling

Who is this for: L'Oreal Paris Superior Preference Medium Ash Brown 5A is suited for anyone seeking a cool-toned, medium brown permanent shade with dependable gray coverage and enhanced shine. It's a practical choice for salon-quality results at home when you want long-lasting color, reduced brassiness, and a conditioned finish. If you have very dark or previously lightened hair, check the shade guide and perform a strand test to confirm results.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055881 L'OREAL PARIS - PREFERENCE - Nuance 5A US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE RESORCINOL p-PHENYLENEDIAMINE ERYTHORBIC ACID HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D33268/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1