L'Oreal Paris permanent hair dye 01 Extra Light Natural Ash Blonde — 100% gray coverage, Triple Care with hyaluronic acid

L'Oreal Paris Excellence Crème 01 Extra Light Natural Ash Blonde is a permanent hair dye kit that delivers 100% gray coverage while protecting and hydrating hair with a Triple Care system enriched with hyaluronic acid.

This kit pairs salon-inspired permanent color with a three-step care routine designed to color, protect, and moisturize hair. The non-drip crème formula deposits long-lasting, even pigment and targets stubborn grays, while the included Caring Shampoo and Deep Conditioner—both infused with hyaluronic acid—help maintain shine and manageability after coloring. Everything you need for an at-home color refresh comes inside the box; follow the package insert for shade-specific directions and safety guidance.

How does this shade create an ash blonde result without brassiness?

The 01 Extra Light Natural Ash Blonde shade uses cool ash pigments to neutralize warm undertones that can cause brassiness. The permanent developer and pigment system work together to lift and deposit color evenly for a consistent ash tone.

• Cool ash pigments reduce unwanted warm highlights
• Crème formula ensures even application and minimized dripping
• Developer and pigment blend for controlled lift and deposit
• Use included neutralizing conditioner to seal tone

Will it really cover 100% of gray hair?

This L'Oreal Paris kit is formulated specifically to cover full gray coverage, including stubborn strands. The Protective Color Cream penetrates and coats each hair fiber so gray pigment is concealed with uniform color payoff.

• Designed for full gray coverage, even on resistant hairs
• Crème texture adheres to grays for consistent saturation
• Follow timing instructions on the insert for best results

What does the Triple Care system do for hair health after coloring?

The Triple Care routine—Protective Coloring Cream, Caring Shampoo, and Caring Deep Conditioner—works to minimize damage during coloring and restore hydration after. Hyaluronic acid in the shampoo and deep conditioner attracts and locks in moisture, helping hair feel softer and appear smoother and shinier.

• Protective Coloring Cream nourishes while depositing pigment
• Caring Shampoo gently cleanses without stripping color
• Deep Conditioner seals cuticles with 3X more moisture for manageability
• Regular use helps prolong vibrancy and color uniformity

How do I get the best at-home result with this kit?

Preparation and timing are key: start with dry, unwashed hair if the instructions recommend it, apply evenly from roots to ends, and follow the exact processing time listed for your shade. After rinsing, use the included shampoo and conditioner to lock in color and moisture for longer-lasting results.

• Read and follow the enclosed package insert for safety and timing
• Section hair for even application and complete gray coverage
• Rinse thoroughly and use the Caring Shampoo and Deep Conditioner
• Perform a strand test if unsure about expected lift or tone

Who is this for: L'Oreal Paris Excellence Crème 01 Extra Light Natural Ash Blonde is suited for anyone seeking a long-lasting ash blonde with complete gray coverage and added care. It fits users who prefer a crème, non-drip formula and want an at-home color system that pairs pigment performance with hydration benefits. If you have previously colored, resistant gray, or textured hair, follow the package instructions or consult a professional for best shade outcomes.

Ingredients

1196738 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, Parfum / Fragrance, Sodium Metabisulfite, Carbomer, Ascorbic Acid, Edta, Ci 77891 / Titanium Dioxide, Threonine, Proline, Resorcinol, P-Phenylenediamine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol, Dimethicone, Hydroxybenzomorpholine Fil D210668/2