L'Oreal Paris Superior Preference permanent hair color 5MB Medium Auburn — fade-defying shine, conditioning care

L'Oreal Paris Superior Preference 5MB Medium Auburn is a permanent at-home hair color that creates multi-dimensional medium auburn tones with fade-defying shine for weeks.

Built on L'Oreal Paris' long-standing expertise in permanent hair color, this formula combines a translucent gel base with a conditioning care treatment designed to preserve color depth and reflective shine. The kit includes developer, colorant, and a Care Supreme Conditioning treatment enriched with Camelina oil, Vitamin E and a UV filter to help protect dyed hair from environmental fading. The shade 5MB Medium Auburn delivers warm, medium brown with auburn highlights suitable for a range of natural bases.

How does this color system help my hair look rich and multi-dimensional?

The Superior Preference system is formulated to create layered tones that catch light and reveal subtle highlights, rather than a flat single-tone result. A translucent gel color allows pigments to deposit in a way that preserves depth and dimension across the hair shaft.

• Translucent gel base for nuanced pigment placement
• Shade tuning that emphasizes both base and highlight tones
• Designed to reflect light for visible shine and dimension

How long will the Medium Auburn shade stay vibrant?

This line is engineered for fade resistance and is formulated to maintain color intensity for several weeks when you follow aftercare recommendations. The included Care Supreme Conditioner adds protective lipids and antioxidants to help lock in pigments and shield color from UV-related fading.

• Fade-defying pigments for extended wear—colour longevity depends on hair porosity and care
• Care Supreme Conditioner with Camelina oil and Vitamin E for pigment protection
• UV filter helps reduce color washout from sun exposure

What does the kit include and how easy is it to use at home?

The package supplies everything needed for permanent color application: colorant, developer, conditioning treatment, and application instructions. The preparation and application follow standard permanent color steps, and the Conditioning treatment is applied post-rinse to help seal and nourish strands.

• Colorant and developer formatted for step-by-step at-home use
• Care Supreme Conditioning treatment to apply after rinsing the color
• Clear instructions to guide timing and safe handling

Will this shade work with my natural color and skin tone?

5MB Medium Auburn is a medium brown base with auburn reflections that flatters many warm and neutral skin tones. If you currently have dark brown or black hair, expect a subtler auburn effect; lighter bases will reveal stronger red/auburn highlights.

• Best results on natural light brown to medium brown bases for visible auburn warmth
• Darker hair may need pre-lightening for a vivid auburn result
• Consider a strand test to preview final tone on your own hair

Who is this for: L'Oreal Paris Superior Preference 5MB Medium Auburn is for people who want a reliable, permanent at-home color that delivers depth, reflective shine and longer-lasting pigment. It suits anyone seeking a warm medium brown with auburn tones, those looking for a trusted multi-tone finish, and users who value a conditioning post-color treatment for improved color retention. If you prefer salon-level dimensional color but need the convenience of home application, this kit offers a salon-inspired result with protective care included.

Ingredients

Aqua (Water), Rapeseedamide, Alcohol Denat., Deceth-3, Propylene Glycol, Ammonium Hydroxide, Laureth-5 Carboxylic Acid, Dipropylene Glycol, Hexylene Glycol, Poloxamer 338, Oleyl Alcohol, Fragrance (Parfum), Ammonium Thiolactate, p-Phenylenediamine, Hydroxybenzomorpholine, Tetrasodium Glutamate Diacetate, Erythorbic Acid, 2,4-Diaminophenoxyethanol HCl, 6-Hydroxyindole, m-Aminophenol, Octadecyl Di-t-Butyl-4-Hydroxyhydrocinnamate, 2-Amino-3-Hydroxypyridine, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Citric Acid.