L'Oreal Paris Superior Preference permanent hair color Dark Auburn 4R, 2-kit pack — fade-defying luminous shine

L'Oreal Paris Superior Preference in Dark Auburn 4R is a permanent at-home hair dye kit that delivers luminous, fade-defying color and silky shine for up to nine weeks.

This two-kit pack contains the brand’s translucent gel color formula, developer crème and Shine Protect Conditioner formulated to help maintain vivid tones and smooth hair fiber after color. The system combines a no-drip gel texture with concentrated colorants and a vitamin E–infused conditioner to reduce fading and help hair look reflective and healthy from roots to ends. Packaging may vary; the product provides gray coverage and a wide spectrum of luminous shades in a long-standing salon-derived formula.

How does this formula keep dark auburn looking fresh for weeks?

The Superior Preference system uses a concentrated color gel plus a protective conditioner to lock pigments into the hair shaft while smoothing the cuticle. The formula includes a UV filter and vitamin E in the conditioner to help reduce color dulling from sunlight and everyday wear.

• No-drip gel color for even application and better adherence to hair fibers
• High dye concentration for sustained pigment payoff
• Shine Protect Conditioner with Vitamin E and UV filter to preserve surface radiance

Is this hair dye suitable for covering gray and natural hair?

Yes—Superior Preference was designed for reliable gray coverage while delivering radiant tone across a range of natural base colors. Whether your starting hair is blonde, brown, black or red, the formula aims to deposit luminous dark auburn tones without brassiness.

• Works on multiple natural base colors for even color results
• Gray hair coverage included in the permanent dye formula
• Shade development guidance in the instruction leaflet for best outcomes

How easy is it to apply at home and what’s included in each kit?

Each kit is built for a straightforward at-home application: mix the gel color with developer crème, apply using the no-drip texture for controlled placement, then follow with the Shine Protect Conditioner. Gloves and step-by-step instructions are provided to guide timing and application technique.

• Kit components: color gel, developer crème, Shine Protect Conditioner, 1 pair of gloves, instruction leaflet
• No-drip gel texture for more precise application and less mess
• Recommended processing times included to achieve the intended shade depth

What kind of finish and hair feel should I expect after coloring?

After rinsing and conditioning with the included Shine Protect Conditioner, hair should look glossy and display multi-dimensional dark auburn tones. The conditioner helps smooth the cuticle for a softer feel and more reflective surface, improving the perceived vibrancy of the shade.

• Silky finish from the Shine Protect Conditioner
• Multi-tonal luminous reflections rather than flat, one-note color
• Reduced appearance of dullness and brassiness compared with untreated hair

Who is this for: This product is aimed at people who want a salon-quality permanent dark auburn at-home color with long-lasting vibrancy and shine. It’s suitable for users seeking dependable gray coverage, a no-drip application, and a routine that includes a conditioner designed to help protect first-day color radiance. Ideal for anyone wanting to refresh or deepen their red-brown tones while maintaining a luminous finish for weeks.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055894 L'OREAL PARIS - PREFERENCE - Nuance 5MB US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE p-PHENYLENEDIAMINE 2-AMINO-3-HYDROXYPYRIDINE p-AMINOPHENOL ERYTHORBIC ACID 2-METHYL-5-HYDROXYETHYLAMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE RESORCINOL m-AMINOPHENOL ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D33281/2 Formula 1087166 K After Color Conditioner Preference INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18