L'Oreal Paris Superior Preference Permanent Hair Color — Medium Amber Copper Brown 5.5AM, Fade-Defying Shine up to 9 Weeks

L'Oreal Paris Superior Preference 5.5AM is a permanent hair color kit that delivers luminous medium amber copper brown tones with a fade-defying system for up to nine weeks of radiance.

Built on a decades-long formulation history, this kit combines a translucent gel color with a conditioning treatment to create multi-dimensional, shiny color that resists fading. The no-drip gel texture improves coverage and precision, while the included Shine Protect Conditioner—with a UV filter and vitamin E—helps preserve first-day vibrancy. The formula is designed for gray coverage and works across hair types, making it easy to achieve a warm amber-copper brown at home.

How long will the color stay vibrant on my hair?

The product is formulated to keep color luminous for up to nine weeks when used as directed and with the included conditioner. The Fade-Defying Color and Shine System pairs color-depositing dyes with conditioning ingredients that coat the hair fiber to slow color loss.

• Visible radiance and depth for up to nine weeks
• Shine Protect Conditioner with UV filter to reduce environmental fading
• Recommended color-safe maintenance for longer vibrancy

Will this shade cover gray hair effectively?

Yes — Superior Preference is designed for reliable gray coverage while producing a multi-tonal finish. The concentrated dyes and gel matrix deposit pigment evenly for consistent results from root to tip.

• Formulated for up to 100% gray coverage in many cases
• No-drip gel helps maintain even application on regrowth areas
• Includes clear instructions to optimize coverage on resistant gray

What comes in the hair dye kit and how do I use it?

The kit contains the color gel, developer crème, Shine Protect Conditioner, disposable gloves, and an instruction leaflet to guide application and timing. Mixing the color gel with the developer activates permanent color molecules; the post-color conditioner seals the cuticle and enhances shine.

• Color gel + developer crème for permanent dye activation
• Shine Protect Conditioner with vitamin E and UV filter included
• Gloves and step-by-step leaflet for safe, at-home application

How is the no-drip formula beneficial during application?

The thicker, gel-like texture clings to hair strands so product stays where you apply it, improving precision and reducing mess. This makes it simpler to target roots, lowlights, or all-over color without excess dripping onto clothing or skin.

• Gel texture for better adherence and controlled placement
• Less dripping means cleaner application and more even results
• Helps the dye coat hair fibers uniformly for depth and dimension

Who is this for? L'Oreal Paris Superior Preference 5.5AM is ideal for anyone seeking a warm medium amber-copper brown that combines strong gray coverage with glossy, long-lasting color. It's a good match for first-time at-home dyers who want an easy-to-manage application and for experienced users who need reliable radiance and conditioning between salon visits. Choose this kit if you want rich, multi-dimensional color with built-in shine protection and a reduced risk of fading.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055869 L'OREAL PARIS - PREFERENCE - Nuance 5,43 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE p-PHENYLENEDIAMINE p-AMINOPHENOL PARFUM / FRAGRANCE 2-METHYLRESORCINOL SODIUM METABISULFITE ERYTHORBIC ACID 2-METHYL-5-HYDROXYETHYLAMINOPHENOL 4-AMINO-2-HYDROXYTOLUENE 6-HYDROXYINDOLE RESORCINOL ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D32998/3 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1