L'Oreal Paris Superior Preference permanent hair color Medium Ash Brown 5A — long-lasting, fade-defying shine (Pack of 2)

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent, luminous at-home hair dye that delivers long-lasting, fade-defying color and shine for up to nine weeks.

This kit combines a translucent gel color formula with a conditioning developer and a Shine Protect Conditioner enriched with UV filters and vitamin E to lock in tone and gloss. Designed for all hair types, the no-drip gel texture aims for precise application and fuller coverage from root to tip. The 5A Medium Ash Brown creates a cool-toned brown result that minimizes brassiness while building multi-dimensional, reflective tones.

How does this shade control unwanted brassiness?

The medium ash brown 5A is formulated with cool pigments to neutralize warm undertones that cause brassy or orange hues. When mixed and applied correctly it deposits ash tones through the hair shaft to counteract warmth without stripping vibrancy.

• Cool ash pigments reduce yellow/orange reflections
• Concentrated dyes preserve initial color depth
• Shine Protect Conditioner helps maintain tone by shielding from UV-induced fading

What comes inside each Superior Preference hair color kit?

Each kit contains everything needed for a full permanent color service at home: the color gel, developer crème, an after-color Shine Protect Conditioner with shine serum, one pair of gloves, and detailed instructions. The formula's no-drip gel texture improves application control, limiting mess and promoting even coverage.

• Translucent color gel for even saturation
• Developer crème to activate permanent dye molecules
• UV filter and vitamin E-infused conditioner to seal and shine
• Gloves and leaflet for safe, guided use

How long will the color look fresh, and how should I care for it?

This permanent formula is created to keep hair looking luminous and fade-defying for up to nine weeks with correct upkeep. Use color-safe shampoos, limit excessive heat styling, and apply the included Shine Protect Conditioner after each wash to extend vibrancy and silkiness.

• Expect up to nine weeks of visible radiance
• Wash with sulfate-free, color-protecting products
• Minimize sun exposure and hot tools to reduce fading

Is this suitable for covering gray hair or previously colored hair?

Superior Preference is formulated to provide reliable gray coverage while delivering luminous multi-tonal results. On previously colored hair, results depend on the starting level and condition; perform a strand test to preview final shade and processing time.

• Designed for effective gray coverage
• Strand test recommended for previously dyed or damaged hair
• Adjust development time per instructions for best results

Who this is for: L'Oreal Paris Superior Preference Medium Ash Brown 5A is suited for anyone seeking a cool-toned, medium brown with built-in anti-brass action and high shine—ideal if you want long-lasting color that resists fading and enhances reflective depth. Choose this kit if you prefer a no-drip application, need dependable gray coverage, and want salon-inspired radiance at home. Note: packaging may vary from product images; always follow included instructions and perform a patch test before use.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055881 L'OREAL PARIS - PREFERENCE - Nuance 5A US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE RESORCINOL p-PHENYLENEDIAMINE ERYTHORBIC ACID HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCl ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D33268/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Preference INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1