L'Oreal Paris Superior Preference permanent hair color — Medium Brown 5, no‑drip gel & 9‑week luminous shine

L'Oreal Paris Superior Preference Permanent Hair Color in Medium Brown 5 is a salon-inspired at-home dye that delivers luminous, fade-defying color with conditioning shine for up to nine weeks.

Built on decades of formulation experience, this Superior Preference kit combines a translucent color gel and a conditioning developer to give even coverage, gray blending, and vibrant color retention. The system includes a no-drip gel color, developer crème, and a vitamin E–infused Shine Protect Conditioner to lock in first-day radiance and help maintain soft, manageable hair. The Medium Brown 5 shade offers a natural, medium-depth brown with multi-dimensional tones suitable for many hair types and color goals.

How does this kit keep color vibrant for up to nine weeks?

The fade-defying performance comes from a paired color-and-shine system: concentrated long-lasting dyes suspended in a translucent gel plus a protective post-color conditioner. Together they coat and seal the hair fiber to reduce color loss from washing and UV exposure.

• Translucent gel delivers even dye distribution and improved adhesion
• Concentrated dye blend increases initial color deposit
• Shine Protect Conditioner with UV filter and Vitamin E helps preserve vibrancy

What makes application easier for at-home coloring?

This formula is redesigned as a no-drip gel to minimize mess and improve control during application. The kit includes clear, step-by-step instructions plus gloves so you can achieve a neater, more precise result without professional tools.

• No-drip gel texture for steadier application
• Developer crème activates color uniformly
• Included gloves and leaflet guide at-home use

Will this shade cover gray hair and create natural-looking dimension?

Yes—Superior Preference is formulated to provide reliable gray coverage while adding depth and multi-tonal shine. The translucent gel helps the color penetrate and adhere, producing smooth, blended results rather than flat, single-tone color.

• Reliable coverage of gray strands for a consistent overall tone
• Multi-dimensional finish gives depth and natural movement
• Suitable for a wide range of hair textures and prior color states

What comes inside the Medium Brown 5 kit and how does each item help?

The kit is curated to complete the coloring process from mixing to aftercare, so you don’t need extra products. Each component contributes to accurate color development and post-color protection.

• Color Gel — concentrated, no-drip dye for application
• Developer Crème — activates and opens the hair cuticle to accept color
• Shine Protect Conditioner — conditions and seals color with UV protection and Vitamin E
• Gloves and instruction leaflet — ensure safe, guided at-home use

Who is this for? L'Oreal Paris Superior Preference Medium Brown 5 is designed for people who want dependable at-home permanent color with salon-like shine and long-lasting vibrancy. It suits those covering gray, refreshing grown-out color, or switching to a natural medium brown while preferring a mess-minimizing application and built-in aftercare. Ideal for all hair types seeking conditioned, multi-dimensional results without a salon visit.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1077689 RECITAL NUANCE 5 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE p-PHENYLENEDIAMINE RESORCINOL ERYTHORBIC ACID m-AMINOPHENOL ALPHA-ISOMETHYL IONONE EUGENOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl FIL CODE D34914/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1